Snapchatters are happier and more likely to buy products advertised on Snapchat. You can reach 363 million people who use Snapchat every day on average. 

It is a fantastic way to connect with your audience and drive people to your Ecommerce store. 

Snapchat Pixel can help you with: 

Better Ad Targeting: You can use the Snapchat Pixel to track user behavior on your website, such as which pages they visit, how long they remain on the site, and what actions they perform. 

Retargeting: You can retarget customers who have previously visited your website using Snapchat Pixel. You can boost your chances of converting people who have previously expressed interest in your brand. 

Build a custom audience: You can use the information gathered by Snapchat Pixel to build unique audiences for your Snapchat ads. 

Increase Ad Performance: You can enhance the effectiveness and return on investment (ROI) of your advertising by leveraging the data acquired by Snapchat Pixel to optimize them. It results in more conversions and sales. 

So, if more audience and faster results are your parameters of success then you should use Snapchat pixel to optimize your marketing efforts.