In this article, we will take you through the easy steps for applying filters to your WooCommerce products while creating a feed with the Conversios Plugin.
Steps to follow to apply filters for the products #
Step 1: Once the feed is created, you will have the option to add product filters, on the top left corner of the product list screen as highlighted below screenshot, apply filters for the products or categories you wish to sync:
Step 2: Once the filters are created, click on “Sync Products” in the top right corner to start product sync. Once the sync process starts, you will see the status as well. Refer to the below screenshots:
You can select the products even after applying the filters as per your requirement using the left checkbox before syncing the products to the selected Feed channels.
Some of the advantages of using the Product Filter #
Improved Relevancy: Product filters allow you to include or exclude specific products based on various attributes like product type, category, brand, price range, availability, and more. By filtering out irrelevant products, you can ensure that only the most relevant items are listed, leading to better targeting and increased ad relevance.
Increased Ad Performance: By displaying the most relevant products to users, you can potentially see higher click-through rates (CTR) and conversion rates. Users are more likely to engage with products that match their search intent and preferences.
Simplified Feed Management: Product filters make it easier to manage large product catalogs. You can create multiple feeds with specific filters for different campaigns or categories, reducing the complexity and ensuring better organization.
A/B testing and Optimization: Product filters enable you to run A/B tests and optimize your product listings more effectively. You can experiment with different filters to understand which combinations work best for your target audience.
Regional Targeting: If you sell products in multiple regions or countries, product filters allow you to customize your product listings based on regional preferences, availability, or pricing.
Seasonal Promotions and Campaigns: Filters enable you to easily create special product feeds for seasonal promotions, sales, or specific marketing campaigns, ensuring your ads are tailored to the occasion.
Flexibility and customization: Product filters offer a high level of flexibility, allowing you to create tailored product feeds for different advertising strategies maintaining control over which products are included.
