Conversios offers a range of automated Ecommerce events that businesses can track and manage through Google Tag Manager. It can be one of the main benefits.
For optimal convenience, Conversios provides two options for GTM container usage. Users can utilize the default Conversios Global GTM container or, if you have the Pro Version of the plugin, you have the flexibility to use your own GTM container.
List Of Ecommerce events that will be automated : #
View Item List #
[“View Item List”] event refers to the list of products or items that a user sees on a web page when browsing the website.
Select Item #
[“Select Item”] event refers to the product that was clicked by the user on a webpage.
View Item #
[“View Item”] event refers to when the user viewed a product detail page on the website.
Sample Datalayer that gets pushed to relevant platforms for this View Item event :
item_name: "Abc",
item_brand: "Denver",
item_id: "861",
item_sku: "13432",
price: "35",
item_category: "Hoodies",
item_category2: "Hoodies",
affiliation: "Preprode store",
currency: "USD",
quantity: 1Add to Cart #
[“Add to Cart”] refers to when the user adds any products to the cart.
Remove from Cart #
[“Remove from Cart”] refers to the event when the user removes the product added to the cart.
View Cart #
[“View Cart”] refers to when the user viewed the cart page.
Begin Checkout #
[“Begin Checkout”] refers to when the user had started filling in the necessary information to place the order.
Add Payment Info #
[“Add Payment Info”] refers to when the user started filling in payment details to place the order.
Add Shipping Info #
[“Add Shipping “] refers to when the user had started filling in shipping information to place the order.
Purchase #
[“Purchase”] refers to when the user placed the order.
Sample Datalayer that gets pushed to relevant platforms for Purchase events:
item_name: "Abc",
item_brand: "Denver",
item_id: "861",
item_sku: "13432",
price: "35",
item_category: "Hoodies",
item_category2: "Hoodies",
quantity: "1",
index: 1,
affiliation: "Preprode store",
currency: "USD"The data is pushed in accordance with the pertinent platforms you have integrated. Such as Google Analytics, Google ads, Meta, Pinterest, Snapchat, and Bing Pixels and all these occurrences will be tracked via the GTM.
Here is the list of the ECommerce events that will be tracked and pushed according to the integrations to various platforms.
Automate events to understand customer behavior and optimize your online store.
Install the Conversios plugin on your WordPress backend and let’s get started. Now, start collecting all your user behavior which is tracked via Google Tag Manager.
Conversios provides prebuilt tags and triggers for tracking events which you can import into your Google Tag Manager account.
By importing the container you can track all the above-mentioned ECommerce events. like view content, add to cart, Purchase events and many more.
Conversios offers additional features to optimize your ecommerce site. It’s a powerful tool for automating store events and improving performance.
Use its user-friendly interface to understand customer behaviour and make data-driven decisions.
Check out Conversios for a powerful eCommerce plugin for your WordPress site.
