Ecommerce Events that will be automated using Conversios?

Table of Contents

List Of Ecommerce events that will be automated :

One of the main benefits of using Conversios is that it offers a range of automated events that can be tracked and managed through Google Tag Manager.

For optimal convenience, Conversios provides two options for GTM container usage. Users can utilize the default Conversios Global GTM container or, if you have the Pro Version of the plugin, you have the flexibility to use your own GTM container.

List Of Ecommerce events that will be automated : #

View Item List [“View Item List”] event refers to the list of products or items that a user sees on a web page when browsing the website.

Select Item [“Select Item”] event refers to the product that was clicked by the user on a webpage.

View Item: [“View Item”] event refers to when the user viewed a product detail page on the website.

Sample Datalayer that gets pushed to relevant platforms for this View Item event :

item_name: "Abc",
item_brand: "Denver",
item_id: "861",
item_sku: "13432",
price: "35",
item_category: "Hoodies",
item_category2: "Hoodies",
affiliation: "Preprode store",
currency: "USD",
quantity: 1

Add to Cart [“Add to Cart”] event refers to when any products were added to the cart by the user.

Remove from Cart [“Remove from Cart”] event refers to when the product that was added to the cart by the user has been removed.

View Cart [“View Cart”] refers to when the user viewed the cart page.

Begin Checkout [“Begin Checkout”] refers to when the user had started filling in the necessary information to place the order.

Add Payment Info [“Add Payment Info”] refers to when the user had started filling in payment details to place the order.

Add Shipping Info [“Add Shipping “] refers to when the user had started filling in shipping information to place the order.

Purchase [“Purchase”] refers to when the user placed the order.

Sample Datalayer that gets pushed to relevant platforms for Purchase events:

item_name: "Abc",
item_brand: "Denver",
item_id: "861",
item_sku: "13432",
price: "35",
item_category: "Hoodies",        
item_category2: "Hoodies",        
quantity: "1",
index: 1,       
affiliation: "Preprode store",
currency: "USD"

The data is pushed in accordance with the pertinent platforms you have integrated, such as Google Analytics, Google ads, Meta, Pinterest, Snapchat, and Bing Pixels and all these occurrences will be tracked via the GTM.

Here is the list of the events that will be tracked and pushed according to the integrations to various platforms.