Facebook is currently one of the world’s most popular marketing platforms. As the social media behemoth grew to over 2.7 billion active members, it also extended its advertising network to accommodate a wide range of Ecommerce businesses.
FB Pixel and FBCAPI are different ways to track users. But if you learn the art of aligning both- you can track 100% accurate data. It eventually helps you increase sales and ROAS.
Accurate Data: Facebook Pixel mostly records user behavior on a given device’s website or app. FBCAPI can aid with the tracking of conversions across many devices. You may gain a more accurate picture of user behavior by integrating data from both sources.
Improved Attribution: By combining these two, you can receive a more comprehensive understanding of how your advertising contributes to conversions. Ad performance can be tracked across devices and channels, and you can observe how consumers engage with your website or app before converting.
Improve Retargeting: Using FB Pixel, you can develop bespoke audiences depending on how people engage with your website or app. FBCAPI may assist improve retargeting efforts by giving additional information about user behavior, such as when they add products to their cart or click on a link.
Improve ROAS: To optimize ad distribution and performance, Facebook’s ad system uses data. You can provide additional data to Facebook for ad optimization by combining Pixel and FBCAPI. This may result in improved ad delivery and a higher return on ad spend (ROAS).
Facebook is a mandatory platform for advertisements. So, if you are a startup, small business, or an Ecommerce store that wants to increase sales- you can surely go for a combination of FB Pixel and FBCAPI.