450 Million people use Pinterest every month to find ideas and inspire their next purchases. Depending on the type of business, advertising on Pinterest may provide several benefits for online growth.
You should go for Pinterest Pixel because it provides:
Conversion Tracking: By including the Pinterest pixel on your website, you can track the actions that users perform after clicking on your Pinterest ads.
Enhanced Analytics: The Pinterest pixel can give you more accurate information about how people engage with your website, such as the pages they visit and how long they stay on each page.
Audience Targeting: Based on user behaviors on your website, such as adding things to a cart or subscribing to a newsletter, the Pinterest pixel enables you to generate personalized audiences.
Enhanced Ad Performance: By using the Pinterest pixel, you can increase your ad targeting & manage bid strategies accordingly. It will increase your return on investment (ROI) and generate more leads or sales.
As 97% of searches in Pinterest are non-branded, you can easily use it as a marketing platform and get the maximum benefit from Pinterest Pixel.