Implementing event tracking in analytics can be done through two methods: GTM (Google Tag Manager)-based implementation and on-page implementation. Here are some benefits of using GTM-based implementation over on-page implementation :

Simplified implementation:

Google Tag Manager provides a centralized platform for managing various tracking codes and scripts on your website.

Instead of manually modifying the on-page code every time you need to track an event, you can use Google Tag Manager’s user-friendly interface to set up and manage event-tracking configurations.

Reduced dependency on developers:

With Google Tag Manager, you can implement event tracking without extensive coding knowledge.

This reduces the need for involving developers in every tracking change. Non-technical users can easily set up and modify event tracking through GTM’s intuitive interface, minimizing the time and resources required.

Faster deployment:

Making changes to tracking events through Google Tag Manager is typically faster than modifying on-page code.

Once the GTM container code is implemented on your website, you can make changes to event-tracking configurations in the GTM interface and publish them instantly. This agility allows you to quickly adapt and iterate your tracking strategy.

Version control and rollback:

Google Tag Manager provides version control, which allows you to track and manage changes over time.

This feature is valuable when troubleshooting or reverting to a previous working configuration.

You can easily roll back to a previous version if any issues arise, ensuring data integrity and minimizing potential disruptions.

Testing and previewing:

Google Tag Manager includes built-in tools that enable you to test and preview event-tracking configurations before deploying them live.

You can simulate events, check if they are firing correctly, and verify that the data is being captured accurately.

This testing capability helps identify and resolve issues before they impact your live analytics data.

Flexibility and scalability:

Google Tag Manager offers flexibility to integrate with various analytics and marketing platforms, such as Google Analytics, Facebook Pixel, AdWords, and more.

You can manage multiple tags and scripts within GTM, making it easier to scale and add new tracking functionalities without modifying the website’s code directly.

Centralized control and updates:

By using Google Tag Manager, you gain centralized control over your tracking implementation. You can update tags, scripts, and event configurations without touching the on-page code.

This simplifies maintenance and ensures consistency across your website, especially in scenarios where you have multiple pages or complex tracking requirements.

While GTM-based implementation provides several advantages, it’s important to consider your specific requirements and technical constraints. In some cases, a direct on-page implementation may be necessary or preferred, especially for complex tracking scenarios that require extensive customization or advanced data manipulation.

Overall, choosing GTM-based implementation over on-page implementation to get the above benefits. If you want GTM-based implementation to optimize your marketing effort, Conversios have solutions for you.