Set Up Microsoft (Bing) Ads with Conversios WordPress Plugin

Prerequisites #

• A Microsoft Advertising (Bing Ads) account.
• Active WooCommerce store with the Conversios plugin installed.
• Access to your WordPress admin dashboard.

How to Set Up Microsoft Bing Ads with Conversios Plugin #

Follow these steps to complete the integration, product syncing, and campaign creation for Microsoft Bing Ads with the Conversios plugin.

Step 1: Go to Conversios > Pixels & Analytics and select Microsoft Ads (Bing) to start the integration.

Step 2: You will be redirected to the Microsoft Ads integration page.

Step 3: Authorize with the email ID associated with your Microsoft Ads account.

• If you already have a Microsoft Ads account, it will automatically fetch your Account ID, Sub Account ID, and UET Tag.
• If you don’t have an account, click Create New via the Conversios plugin.

Step 4: Fill out the required information in the popup form, including:

• Manager Account Name
• Ads Account Name
• Business Address
• Timezone, Marketing Language, and Currency
• Accept the terms and conditions, then click Create Account.

Step 5: Accept the invitation link sent to your registered email.

• Alternatively, open the invitation link provided in the popup.
• Log in to your Microsoft Ads account and set up your billing preferences.

Step 6: Click the Save button to complete the integration.

Syncing WooCommerce Products with Microsoft Bing Ads #

Step 1: Go to Conversios > Product Feed > Microsoft Ads.

Step 2: Select your Microsoft Merchant Center Store and Catalog ID as shown in the screenshot.

Step 3: If you don’t have a Microsoft Merchant Center account, click Create New.

• Provide the Store Name, Store URL, and accept the terms and conditions.
• Your new Microsoft Merchant account will be created automatically.

Step 4: Click the Save button to complete the product feed setup.

Creating a Microsoft PMax Campaign in Conversios #

Step 1: Go to Conversios > Campaign Management.

Step 2: Select the Microsoft PMAX (MMC) tab.

Step 3: Click on Create New Campaign.

Step 4: Enter the Campaign Name and Daily Budget as shown in the screenshot. Click on Create Campaign to proceed.

Step 5: A success message will appear when the campaign is created.

Setting Up Conversion Tracking for Microsoft Ads #

For detailed instructions, please refer to our dedicated guide:
How to Set Up Bing Ads Conversion Tracking.

Troubleshooting #

For any issues, contact our support team at [email protected].