Integrating Google Ads for tracking is important for optimizing your ad campaigns. This guide will guide you through the process of integrating Google Ads, enabling you to measure customer interactions and ROI, ultimately enhancing your advertising targeting and increasing conversions.
Google Ads Integration #
Let’s see how you can integrate your Google Ads with Conversios Plugin Step-by-Step:
Step 1. Connecting Google Ads Account #
- Login to your WordPress Admin >> Navigate to Conversios Pro >> Pixel & Analytics >> Click on Google Ads.
Step 2. Creating or Selecting a Google Ads Account #
To set up Google Ads with Conversios Plugin, there are 2 options, either you can use the Sign in option to log in with the email address.
Option 1: Log in with Existing Google Ads Account:
Click on the Sign in with Google button to sign in with the Google account with access to the Google Ads account you wish to integrate.
You will see a pop-up window similar to the one below; be sure to sign in using a Google account that has admin access to Google Ads.
In the process of login, you will be asked to provide additional access to your Google Account, click on Continue to proceed.
Option 2: Create a New Google Ads Account:
Click on the Create New button to create a Google Ads account after logging in with Google:
Conversions Tracking Setup #
Let’s see how you can set up Google ads conversion tracking with the Conversios Plugin Step-by-Step:
Purchase Event for Woocommerce (In Free) #
- Sign in to your Google Ads account.
- In the upper right corner of your account, click the Tools & Settings icon, and under Measurement, click Conversions.
- Create a new conversion action for the Website source.
- Choose Purchase as the conversion action type. Add Conversion Name. Select Currency from the drop-down as per requirement and hit the Save button.
- Once you click on the Save and Continue button, the conversion action will be saved. You now need to click on the newly created Conversion Action.
- Copy the generated conversion label.
Implement Conversion Label: #
- After you copy the Conversion Label, navigate to Conversios Plugin >> Access Pixel & Analytics >> Google Ads, and Click on the Add button:
Select the desired Conversion Label from the drop-down and hit the Save Changes button to save the settings.
Note: You can also create a Conversion action from here as well by clicking on the Create New Conversion Action button and follow the steps:
- Navigate to the Google Ads integration section.
- Paste the copied conversion label into the designated field for tracking Purchase events.
- Save settings.
1. Lead Form Submit Tracking (Available in Free)
2. Add to Cart Event for Woocommerce (PRO Feature)
3. Begin Checkout Event for Woocommerce (PRO Feature) #
To create a Conversion label for the Begin Checkout Event, Add to Cart Event, and Form Lead Submit, please follow the same steps as the Purchase event.
Advance Setting for Audience Building #
It allows targeted advertising to reach the most relevant users and significantly increase conversion rates. This feature enhances return on investment (ROI) by minimizing wasted ad spend and enabling personalized ad experiences, ultimately making ads more engaging.
- Enable Remarketing Tags (Page View default tracked )
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.
- Dynamic Remarketing Tags
Dynamic remarketing takes this step further by showing your visitors an ad with the specific product they had previously viewed on your site.
The below four events will be tracked regarding Remarketing and Dynamic Remarketing:-
- View Item List (COV – GoogleAds Remarketing – CE – view_item_list)
- View Item ( COV – GoogleAds Remarketing – CE – view_item)
- Add to Cart (COV – GoogleAds Remarketing – CE – add_to_cart)
- Purchase (COV – GoogleAds – CE – purchase)
- Link Google Analytics with Google ads
Steps to link Google Analytics with Google Ads for improved data tracking and analysis.
- Link Google ads with Google merchant center
Steps to link Google Ads with Google Merchant Center to leverage product listings in ad campaigns.
Congratulations! 🎉
You have successfully integrated Google Ads with Conversios Plugin.
