Adding prefix to product IDs in e-commerce shops can be valuable for various reasons. It can improve product categorization, branding, and marketing. Also enhance the uniqueness of the product through search and filtering, provide detailed descriptions, and add to the organizational structure.
In this article, we will be sharing a quick guide on how to add the prefixes for product attributes using the Conversios Plugin. We also highlight the importance and benefits of adding prefixes to product ids and.
How to add a Prefix to product ids using Conversios? #
Below is a quick guide to how you can add prefixes to your product ids’ using the Conversios Plugin:
1: Go to your WP Backend > Navigate to Conversios PRO > And select Product Feed.
2: Go to Feed Management > And Create a New Feed > and click on the Feed Name to open the feed.
3: On the upper right corner, click on the Sync Products option > an attribute dialogue box will open where you can change the desired attributes and click on Next.
4: By clicking on the next button, you will be able to find the product category mapping dialogue box where the first option would be to add the desired prefix.
5: Once done, click on Sync Products to successfully sync the products with the desired prefix ids.
Why use prefixes for product id attributes & its Advantages : #
1. Product Categorization #
Prefixes can help in categorizing products and understanding their characteristics at a glance. For example, a product ID like “APP12345” might indicate that it is an apparel item. While “ELC67890” could represent an electronics product. This aids in streamlining inventory management and simplifies the process of identifying products based on their attributes.
Furthermore, you can use prefixes to categorize the product in more detail which can be based on the colours of the product and sizes it is available in, etc. This will aid to categorize the products in more detail. And also understanding the trend of what size, color or design is most selling in T-shirts.
2. Branding and Marketing #
Prefixes can also be leveraged for branding purposes. A recognizable prefix associated with your brand can help customers easily identify your products across different platforms. It aids in brand recognition and reinforces your brand’s presence in the minds of consumers.
3. Preventing ID Conflicts #
Prefixes can help avoid conflicts when you have products with similar names or SKUs. If two products from different categories or brands share the same identifier, adding a prefix can differentiate them and eliminate any ambiguity.
4. Improved Search and Filtering #
Customers often use search and filtering options on e-commerce websites to find specific products. By incorporating prefixes, you enable users to search for products based on their categories or types, leading to a more intuitive and user-friendly shopping experience.
Let’s see a quick example to understand the usage in a better way. Assuming the e-commerce store has a T-shirt that is a best-selling product and is available in multiple sizes, colors, and variants. Using prefixes can enhance the product’s listing when searching for a specific color or size.
5. System Integration #
When integrating an e-commerce platform with other systems like inventory management, order processing, or analytics tools, using prefixes can facilitate the data exchange process. It ensures that the correct attributes are mapped to the appropriate systems, preventing errors and inaccuracies.
6. Scalability and Expansion #
As your e-commerce store grows and expands, having a well-organized system with prefixes allows for smoother scalability. It accommodates the addition of new products and categories without disrupting the existing structure.
7. Organizational Structure #
By adding prefixes to product IDs, you can create a more organized & structured system for managing your products internally. This is particularly useful when you have a large inventory with various categories and subcategories. The prefixes can represent different product types, brands, or departments, making it easier to search, filter, and group products.