With one ad buys through Microsoft Advertising, you can reach 24 million unique searchers on the Microsoft Search Network who represent 204.1 million monthly desktop searches.

Bing Ads is an advertising platform developed by Microsoft, which allows businesses to place ads on the Bing search engine. For that business looking to use Microsoft as a marketing platform; Microsoft Pixels can be your go-to option. 

In addition to that, Microsoft Pixel helps: 

Conversion Tracking: The Microsoft Ads pixel enables marketers to track the activities that people do after clicking on a Microsoft Ads ad on their website. This might involve doing things like buying something, filling out a form, or signing up.

Audience Targeting: You can also build custom audiences based on particular activities customers take on your website by integrating the Microsoft Ads pixel. 

Remarketing: Using the Microsoft Ads pixel, you can create retargeting lists depending on the actions that website visitors take. 

Enhanced Reporting: The Microsoft ads pixel gives you greater insight into your ad campaigns. The information includes the performance of various campaigns & keywords.

Going with Microsoft for your marketing efforts can increase your reach & sales.