The TikTok Pixel is a JavaScript code that captures user actions on your website, tracking events like adding to a cart or placing an order. These events are stored in your TikTok Ads account and can be used to customize audiences, optimize ad delivery, and measure campaign performance. In order […]
Ever opened your GA4 dashboard after a strong sales day, only to find $0 in revenue? You’re not alone. In 2025, this issue is more common than ever because of stricter privacy rules, complex setups, and even server-side tagging mishaps. If you’re running a Shopify or WooCommerce store and GA4
If you are setting up Google Ads remarketing or conversion tracking, the first step is to locate your Google Ads Pixel ID, also referred to as the Conversion ID. This unique identifier allows Google to track user activity on your website, enabling you to build remarketing audiences, measure conversions, and
TikTok is no longer just a discovery platform. In 2025, it has become a major growth channel for eCommerce brands. However, how success is measured on TikTok has changed. If you’re still relying on last-click data or basic pixel tracking, your results may be inaccurate. TikTok’s new attribution system is
If you’re a small business owner selling through Facebook or Instagram, you’ve likely seen Meta’s new Verified Shops program. But is the blue badge and added visibility worth the monthly fee? In this blog, we break down the real value of Meta Verified for SMBs in 2025, how it affects
If you’re running paid campaigns in 2025, you’re probably asking: Should I stick with Google Ads or give Microsoft Ads a real shot? Clicks are more expensive, competition is tighter, and AI is changing the game. Google Ads remains the giant, but Microsoft Ads, powered by Bing and LinkedIn, is
If you’re a marketer looking to get more from your Google Analytics 4 for e-commerce data, you’re in luck. GA4 comes with a built-in audience builder that lets you easily segment users based on what they do on your site, no code or developer help is required. Want to retarget
Reaching the right decision-makers is more critical than ever for B2B marketers, and LinkedIn Profile Targeting in Microsoft Ads offers a powerful way to do just that. By harnessing real LinkedIn data, including company, industry, and job function, this feature enables advertisers to deliver highly relevant messages to professional audiences
If you’re reading this, you already know how important accurate tracking and analytics are for your business, especially in a world where privacy, ad blockers, and browser restrictions are making client-side tracking less reliable every year. Stape has been a go-to solution for server-side Google Tag Manager (sGTM) hosting, but
