Before you start integrating pixels, syncing product feeds, or launching ad campaigns, ensure your WordPress or WooCommerce setup meets the minimum requirements. These prerequisites help prevent tracking issues and ensure everything works as expected from day one.
Minimum Setup Required #
Conversios works with both WordPress-only sites and WooCommerce-powered stores. The available tracking features will depend on your website type:
| Website Type | What You Can Track |
|---|---|
| WordPress (no WooCommerce) | Lead generation events such as form submissions, signups, scrolls, and page views |
| WordPress + WooCommerce | Full eCommerce events including product views, add to cart, checkout, and purchases |
No coding is required. Once you enter your platform IDs (GA4, Meta, TikTok, etc.), Conversios takes care of the setup automatically.
Required Accounts and IDs #
Ensure you have the following accounts and IDs before setting up the plugin features:
| Platform / Feature | What You Need | Access Type |
|---|---|---|
| Google Analytics 4 (GA4) | GA4 Measurement ID | Free |
| Google Ads | Conversion ID & Conversion Label | Free (Remarketing), Pro (Conversions) |
| Meta (Facebook) | Pixel ID, Meta CAPI Access Token | Free (Pixel), Pro (CAPI) |
| TikTok | Pixel ID, Events API Token | Free (Pixel), Pro (Events API) |
| Snapchat | Pixel ID, CAPI Token | Pro only |
| Microsoft Ads | Conversion Tracking ID | Free |
| Clarity / Hotjar | Project IDs (optional for heatmaps) | Free |
| Product Feed | Merchant Center or Catalog Access | Free |
| Campaign Management | Google or Microsoft Ads Account | Pro only |
Recommended Settings #
To ensure a smooth experience with Conversios:
WooCommerce Installed and Active
Conversios is designed for WooCommerce stores. Without it, product feeds and campaign features won’t be visible.
Avoid Conflicting Tracking Plugins
Do not install other tracking tools (e.g., PixelYourSite or third-party eCommerce plugins) that may conflict with Conversios.
Consent Management Compliance #
To comply with GDPR, CCPA, and similar privacy laws, we recommend using a Consent Management Platform (CMP). Conversios supports Google Consent Mode v2 and automatically respects user consent preferences.
Supported CMPs include:
Testing & Validation Tools #
Use the following tools to verify that your tracking is working as intended:
| Tool | Purpose |
|---|---|
| GA4 Debug View | Check if GA4 events are firing |
| Meta Test Events Tool | Validate Facebook Pixel or CAPI setup |
| Tag Assistant | Verify GTM and Google Ads implementations |
| Conversios Tracking Validator | One-click validation (Coming Soon) |