The Reports & Insights dashboard displays all analytics data connected through the Conversios plugin. This page provides an overview of the available reporting sections and how access varies across plans. Each report type has a dedicated document explaining metrics and usage in detail.
Available Reports by Plan #
| Report Type | Free Plan | Pro Plans |
| General Reports (GA4) | Up to 45 days | Full date range |
| Ecommerce Reports | Not available | Available |
| Google Ads Reports | Not available | Available |
| Meta Ads Reports | Not available | Available |
| White-Labeled PDF Export | Not available | Available |
| Scheduled Email Reports | Not available | Available |
1. General Reports #
General Reports display traffic and user engagement data from your connected GA4 property. Once your GA4 Measurement ID is added in Pixel & Analytics settings, this section begins populating automatically.
Included views:
- Traffic overview
- Page performance
- Device breakdown
- Location overview
- Daily visitor trend (15 days on Free)
- Realtime users
Plan note:
Free plan supports up to 45 days of data. Pro unlocks full date-range selection.
For detailed metric explanations, refer to the General Reports documentation.
2. Ecommerce Reports (Pro Only) #
Ecommerce Reports provide GA4-derived purchase funnel and revenue insights. These views help you analyze product performance and understand how users progress from product view to final purchase.
Included views:
- Ecommerce activity summary
- Source/medium breakdowns
- Order performance
- Product-level performance
- Conversion and checkout funnels
For a full breakdown of metrics and funnel stages, see the Ecommerce Reports documentation.
3. Google Ads Reports (Pro Only) #
Google Ads Reports show performance from your connected Google Ads account. These reports consolidate campaign-level and keyword-level metrics inside WooCommerce.
Included views:
- Campaign performance
- Keyword metrics
- Search term insights
- Daily trends (cost, clicks, conversions, sales)
For additional detail, see the Google Ads Reports documentation.
4. Meta Ads Reports (Pro Only) #
Meta Ads Reports display data from Facebook and Instagram ad campaigns. You can review performance across core metrics and apply breakdowns to understand audience behavior.
Included views:
- Campaign summary
- Click and conversion activity
- Spend and reach
- Age, gender, and region breakdowns
For more information, review the Meta Ads Reports documentation.
White-Labeled PDF Exports (Pro Only) #
Pro users can export PDF reports from any reporting section.
Once a logo (120 × 36 px) is uploaded, it is applied to all exported reports.
Available for:
- General Reports
- Ecommerce Reports
- Google Ads Reports
- Meta Ads Reports
Scheduled Weekly Email Reports (Pro Only) #
Pro users can enable automated weekly email reports.
Each email contains a PDF summary of the last seven days of data from the selected reporting sections.