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Reports & Insights Overview

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The Reports & Insights dashboard gives you a complete view of your store’s performance, audience behavior, and ad campaign results, all in one place, right inside your WooCommerce admin.

Available Reports by Plan #

 

Report Type Free Plan Pro Plan
General Reports (GA4) Up to 45 days Full date range
E-commerce Reports Not available Available
Google Ads Reports Not available Available
Meta Ads Reports Not available Available
White-Labeled PDF Export Not available Available
Scheduled Email Reports Not available Available

1. General Reports #

These GA4-powered reports help you understand your audience, traffic, and engagement – no extra setup needed once GA4 is connected.

  • Sessions & Users: Track total visits and unique users.
  • New Users: See how many visitors are new to your store.
  • Average Session Duration: Measure how long users stay on your site.
  • Bounce Rate: Find out how many users leave without engaging.
  • Top Pages: Identify your most-visited pages with page views, time on page, bounce rate, and more.
  • Device Breakdown: Know which devices (mobile, desktop, tablet) your users are on.
  • Top Locations: Discover top-performing countries and cities by user volume.
  • Daily Visitor Trends: Track daily traffic patterns over the past 15 days.
  • Realtime User Activity: See live users and what pages they’re browsing.
✅ Auto-enabled once GA4 is connected in Pixel & Analytics settings
🔼 Upgrade to Pro for full date range access

2. Ecommerce Reports (Pro Only) #

Deep dive into your store’s sales, product performance, and funnel drop-offs – powered by GA4

  • Product Views: How often product pages were visited.
  • Add to Cart: Number of times products were added to the cart.
  • Checkout Started: Items moved to checkout stage.
  • Transactions: Completed orders during the selected period.
  • Revenue: Total sales generated from transactions.
  • Conversion Rate: % of sessions that resulted in a purchase.
  • Average Order Value: Revenue per transaction.
  • Purchase Quantity: Total quantity of items purchased.

Use the report tabs to go deeper: #

  • Source/Medium: Breakdown of traffic sources contributing to ecommerce revenue.
  • Order Performance: Orders by campaign, source, and date range.
  • Product Performance: Product-level views, orders, revenue, and conversion rate.

Visual funnel tracking: #

  • Conversion Funnel: Visual path from sessions → product views → add to cart → checkout → order.
  • Checkout Funnel: Shows shipping, payment, review, and final order stages (when real-time data is available).

3. Google Ads Reports (Pro Only) #

Analyze performance from your connected Google Ads account.

  • Impressions: How many times your ads were shown.
  • Clicks: How many times users clicked on your ads.
  • Conversions: Total conversions attributed to ad clicks.
  • Sales: Revenue generated via ad campaigns.
  • Avg. CPC: Average cost per click.
  • Cost: Total ad spend.
  • ROAS: Return on ad spend (Revenue ÷ Cost).

Campaign Performance: #

  • Campaign Name: The campaign being tracked.
  • Daily Budget: Budget allocated to each campaign.
  • Status: Enabled or paused.
  • Clicks: Ad clicks received.
  • Conversions: Tracked conversions.
  • Cost: Total campaign cost.
  • Sales: Revenue per campaign.

Other breakdowns: #

  • Keyword Report: Shows keyword-level metrics like impressions, CTR, CPC, ROAS.
  • Search Term Report: Real queries triggering ads. Helps improve keyword targeting.

Charts auto-generate when data is available: #

  • Daily Clicks
  • Daily Conversions
  • Daily Cost
  • Daily Sales

4. Meta Ads Reports (Pro Only) #

Track ad performance from Facebook and Instagram.

  • Campaign Name: Pulled directly from your Meta Ads Manager.
  • Unique Clicks: Number of users who clicked on your ads.
  • Impressions: Times your ads were displayed.
  • Spend: Total spend per campaign.
  • CPC: Average cost per click.
  • Reach: Number of unique users reached.
  • Purchases: Conversions tracked from your Meta campaigns.

Filter & Segment Options #

  • Account Switcher: View performance from any linked Meta Ad Account.
  • Breakdowns: Filter by age, gender, region, and country.

White-Labeled Reports (Pro Only) #

Export beautiful PDF reports with your branding – great for agencies or internal reporting.

  • Upload Logo: Add your logo (120x36px) to use in all exports.
  • Download Options: Export from any section – General, Ecommerce, Google Ads, Meta Ads.
  • Custom Footer: Optional branded note or agency info in the footer.
  • Use Cases: Share with clients, review monthly performance, or store records.

How to export the reports: #

  1. Click Download PDF in any report section.
  2. Select logo and footer message (optional).
  3. Click Save, then Download.

Schedule Weekly Email Reports #

Get weekly summary reports without logging in.

  • Enable Scheduling: Toggle switch inside the dashboard.
  • Choose Email: Auto-filled from your login.
  • Frequency: Weekly – Last 7 days’ data.
  • Delivery Format: PDF with branded logo and clean layout.
💡 Tip: Combine with white-label branding for automated agency reporting.

Reports & Insights help you track every click, visit, purchase, and ad dollar – in one place. To unlock the full power of eCommerce and ad reporting, upgrade to a Pro plan today.

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