The Google Ads Reports section gives you complete visibility into ad performance, clicks, conversions, cost, and ROAS.
It works by connecting your Google Ads account to your site via Conversios, and is available only for Pro plan users.
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Google Ads Overview Metrics #
Get a snapshot of key campaign performance metrics from your connected Google Ads account. Metrics Included:
- Impressions: Number of times your ads were displayed
- Clicks: Number of user clicks on ads
- Conversions: Total conversions tracked via Google Ads
- Sales: Total sales attributed to your ad campaigns
- Average CPC: Average cost per click
- Cost: Total ad spend for the selected date range
- ROAS: Return on ad spend calculated as Revenue ÷ Cost
Data is pulled directly from your linked Google Ads account.
Make sure your conversion tracking is properly set up to display this data.
All Google Ads Performance Metrics #
Below the overview section, you’ll find detailed performance reports categorized by Campaigns, Keywords, and Search Terms.
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Campaign-Level Performance Metrics #
Dive deeper into each campaign’s performance to optimize spend and targeting.
Track key metrics for each of your Google Ads campaigns:
| Metrics | Description |
|---|---|
| Campaign Name | The name of your ad campaign |
| Daily Budget | The budget allocated per day |
| Status | Whether the campaign is Enabled or Paused |
| Clicks | Total ad clicks received |
| Conversions | Tracked conversions from this campaign |
| Cost | Total ad spend per campaign |
| Sales | Revenue attributed to each campaign |
This report helps identify:
- Which campaigns are delivering results?
- Which ones need optimization or budget adjustment
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Keyword Performance Report #
Dive deeper into performance at the keyword level:
- Impressions
- Clicks
- CPC (Cost per Click)
- Conversion Rate
- ROAS per keyword
This is ideal for optimizing bidding and match types based on real performance.
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Search Term Report #
See which actual search queries triggered your ads:
- Identify high-intent or irrelevant terms
- Refine your keyword strategy using this data
- Improve ad copy relevance and landing page alignment
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Visual Charts (Auto-generated if data available) #
Once data is flowing, you’ll see 4 charts:
- Daily Clicks
- Daily Cost
- Daily Conversions
- Daily Sales
These visuals make it easy to analyze trends over time and optimize budget allocation.
Note: You can export this report as a branded PDF or schedule weekly email summaries. See the Export & Scheduled Reports documentation.
Pro Plan Only #
The Google Ads reporting section is exclusive to Pro users. If you’re on the free plan, you’ll need to upgrade to access these performance insights.