This section gives you a visual overview of your store’s audience and user engagement, powered by Google Analytics 4 (GA4). Available to all free and Pro users, these reports help you understand traffic behavior and performance metrics inside your WooCommerce dashboard.
1. Sessions & Users #
- Sessions: Total number of visits to your site during the selected time period.
- Users: Unique visitors who engage with your store content.
2. New Users #
Track how many users visited your store for the first time. Useful for measuring reach and acquisition campaigns.
3. Average Session Duration #
View the average amount of time users spend per session. Longer durations often indicate higher engagement.
4. Bounce Rate #
Measure the percentage of users who left your site without clicking or interacting with any page element.
5. Top Pages Report #
See which pages are most visited by your users.
Metrics include:
- Page Title & Path
- Page Views and Unique Users
- Sessions & Events Triggered
- Average Time on Page
- Page-specific Bounce Rate
6. Device Breakdown #
Discover which devices your visitors are using:
- Desktop
- Tablet
- Mobile
This helps in optimizing mobile responsiveness and campaign targeting.
7. Location Insights (Top Countries & Cities) #
Track where your traffic comes from:
- Countries and cities ranked by users and sessions.
- Useful for regional campaigns, shipping decisions, and localization.
8. Daily Visitors Trend #
View daily traffic patterns in a 15-day chart (for free plan users). Helps identify peak days or potential drops.
9. Realtime Users Report #
See how many users are live on your site right now and which pages they are actively viewing.
✅ Tip: This report section works without any extra configuration once your GA4 Measurement ID is connected in the Pixel & Analytics settings.
Want deeper funnel and purchase tracking? Upgrade to Pro for eCommerce & ad campaign reports.