Features

The Conversios All-in-One Plugin for WooCommerce is your central hub for tracking, attribution, product feeds, campaign management, and insights across major advertising platforms. It’s designed for WooCommerce store owners and agencies, offering a seamless experience without the need for manual setup or worrying about data gaps.

With this plugin, you get complete control over your analytics and pixels, streamlining all your tracking and reporting into one unified platform.

Below is the feature breakdown by plan (Starter, Professional, Enterprise) for the Conversios All-in-One Plugin. This will help you easily understand what’s included at each plan level.

Tracking Pixels #

You can add and manage pixels from multiple advertising and analytics platforms – no custom coding required. The plugin automatically handles event tracking and supports both browser and server-side tracking. Here’s the list of supported integrations:

Supported integrations: #

• Google Tag Manager (GTM): Inject your container across store pages with one click. Add GA4, Google Ads, and other tags in your GTM setup.
• GA4 (Google Analytics 4): Track eCommerce events like product views, add to cart, checkout steps, and purchases using Google’s recommended schema.
• Meta (Facebook) Pixel: Set up browser and Conversion API (CAPI) events for Meta Ads – including ViewContent, AddToCart, InitiateCheckout, and Purchase.
• TikTok Pixel: Send accurate event data to TikTok for better ad targeting and conversion tracking.
• Snapchat Pixel: Add the Snapchat base pixel and event tracking to your store in just a few clicks.
• Pinterest Tag: Automatically add Pinterest’s tracking code and standard eCommerce events.
• LinkedIn Insight Tag: Add LinkedIn’s pixel to track conversions and build retargeting audiences.
• Microsoft Ads (UET Tag): Connect your Microsoft Ads account and enable event-based UET tracking for Shopping and Search campaigns.
• X (Twitter) Pixel: Add the universal website tag for X Ads and start collecting visitor actions.
• Microsoft Clarity: Enable heatmaps and session recordings to see how users interact with your site.
• Crazy Egg: Integrate Crazy Egg’s heatmapping and scroll tracking tools with your WooCommerce store.
• Hotjar: Set up Hotjar to visualize customer behavior and gather on-site feedback.

Each pixel can be configured individually, and multiple pixels can run in parallel.

Need help setting these up? Follow our step-by-step Pixel & Analytics Integration guide

Google Analytics 4 & Google Tag Manager #

Get complete eCommerce insights and flexible event tracking with built-in GA4 and GTM support.

• GA4 Enhanced eCommerce Tracking: Track product views, add-to-carts, checkouts, purchases, and refunds natively.
• Lead Form & Contact Tracking: Monitor form submissions and contact events for lead-gen stores.
• Automated GTM Setup: Auto-deploy tags and triggers in your own GTM container without manual edits.
• Event Deduplication Support: Avoid duplicate event firing when combining browser and server-side tracking.
• Consent Mode v2 Ready: Compliant with EU and global privacy regulations.

Set up GA4 or GTM in minutes - follow the Pixel & Analytics Integration guide

Google Ads Conversion & Remarketing Tracking #

Automatically track purchase conversions and build high-intent remarketing audiences using server-side and browser-side signals from your WooCommerce store.

• Purchase Conversion Tracking: Send reliable purchase data to Google Ads using native GA4 or GTM.
• Server-Side Tracking (First-Party Data): Improve accuracy by bypassing ad blockers and browser restrictions.
• Dynamic Conversion Values: Track real order value with tax, shipping, or custom logic.
• Google Ads Remarketing Tag: Fire remarketing events on product views, carts, and checkouts.
• Audience Segmentation: Use product and user behavior data to build segmented remarketing lists.
• Enhanced Conversions Support: Share hashed first-party user data (like email/phone) to improve match rate.

Need help setting this up? See the Google Ads Setup Guide

Conversion APIs (Server-Side Tracking) #

Send conversion events directly from your WooCommerce server to ad platforms like Meta, TikTok, and Snapchat – even if users block browser-based pixels. This ensures cleaner data, better attribution, and improved ROAS.

Meta Conversion API (CAPI): Send purchase and funnel events from your store directly to Meta servers for improved attribution and signal resilience.

TikTok Events API: Maintain consistent event tracking accuracy for TikTok ads using server-side event delivery.

Snapchat Conversion API: Improve attribution on Snapchat Ads by pushing server-side purchase events. This helps you recover lost conversions and maintain campaign performance despite browser privacy restrictions.

Product Feed Sync #

Easily create and manage product feeds for top ad platforms directly from your WooCommerce store.

• Real-Time API-Based Feed Sync: Product data updates (price, inventory, titles) sync instantly with supported platforms: Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog.
• Feed Creation for Each Platform: Create dedicated, platform-specific feeds with built-in formatting to meet each channel’s product listing requirements.
• Scheduled Product Sync: Set custom sync intervals (day basis) to keep your product data fresh.
• Advanced Attribute Mapping: Map WooCommerce fields to platform-specific feed attributes, including support for optional fields like GTIN, MPN, and condition.
• Category Mapping by Channel: Align your store categories with the right Google, Microsoft, Meta, or TikTok taxonomy to minimize rejections.
• Sync Monitoring Dashboard: View feed status, last synced timestamp, and manage actions like Edit, Pause, Delete, or Export – all in one place.
• Highest Product Approval Rate: Conversios’ feed structure follows platform best practices to improve approval rates and reduce feed errors.

👉 Need help setting it up? Follow the Product Feed Setup Guide

Reporting & Insights #

Get a complete view of your WooCommerce store’s performance, advertising ROI, and user behavior – all from one unified dashboard.

• General GA4 Reports: Access key GA4 metrics like sessions, users, bounce rate, session duration, real-time activity, devices, countries, and top-performing pages.
• Ecommerce Funnel Reports: Track product views, add-to-carts, cart abandonment, checkout steps, and completed purchases to identify conversion drop-offs.
• Google Ads Performance Reports:  Analyze clicks, impressions, conversion value, cost-per-click, and ROAS for all your Google campaigns.
• Meta Ads Performance Reports: Monitor pixel events, campaign engagement, and funnel performance from Meta (Facebook & Instagram) ads.
• White-Labeled Reports: Export PDF reports with your own branding – including logo, colors, and custom footer- for clean, client-ready presentations.
• Automated Email Reports: Schedule recurring report emails to your team or clients. Choose your report type, frequency, and recipients from the dashboard.

Features Comparison by Plan
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Product Feed
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Reporting and Insights 
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Server-Side Tracking (Enterprise Plan Only ) #

Key benefits server side tracking (Enterprise Plan Only ) #

• Improved Accuracy: Track more events with fewer data losses, bypassing issues like ad blockers and browser privacy settings.
  
• Better Attribution: Gain more reliable attribution for your ads and campaigns across multiple devices and platforms.
  
• Enhanced Privacy Compliance: Server-side tracking allows for better user data handling and ensures compliance with privacy laws like GDPR.

Need Support? #

📽️ Watch the full walkthrough  | 📅 Book a free setup call