The Meta Ads Reports section displays performance data from your connected Meta Ads account (Facebook). Once the Meta integration is active, this section shows campaign metrics, audience breakdowns, and purchase activity inside your WooCommerce dashboard.
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Select Meta Ad Account #
At the top of the dashboard, you can select which Meta Ad Account to view.
This is useful for agencies or multi-store merchants managing multiple brands under a single plugin setup.
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Campaign-Level Performance Breakdown #
The campaign report displays all active and past campaigns linked to your selected Meta Ad Account. For each campaign, you’ll see:
- Campaign Name: This is the internal campaign name pulled directly from Meta Ads Manager.
- Unique Clicks: The number of distinct users who clicked on your ad.
- Impressions: Total number of times your ad was displayed across Meta platforms.
- Spend: Total amount spent on that campaign, displayed in Japanese Yen.
- CPC: The average cost per click calculated from total spend divided by total clicks.
- Reach: Number of unique users who saw your ad at least once.
- Purchases: Number of conversions or purchases attributed to this campaign.
This data helps you evaluate the return on ad spend (ROAS), understand cost-efficiency, and identify which campaigns are driving the most value.
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Filtering & Breakdown Options #
On the right-hand side of the screen, you’ll find advanced filters to segment your ad performance:
- Level Selector: Toggle between account-level and campaign-level views.
- Breakdown Filters: Analyze performance by age, gender, country, and region.
These tools help you discover which audience segments are performing best, so you can refine targeting and optimize your campaign strategy.
Note: You can export this report as a branded PDF or schedule weekly email summaries. See the Export & Scheduled Reports documentation.
The Meta Ads reporting section is exclusive to Pro users. If you’re on the free plan, you’ll need to upgrade to access these performance insights.