How to View Meta Ads Insights Report in Conversios SST App
The Meta Ads Insights report shows advertising performance data from your Meta (Facebook & Instagram) ad accounts directly inside Conversios.
This report allows you to review campaign performance, conversions, and breakdowns using data fetched from Meta.
Availability:
Meta Ads Insights are available only on paid plans.
Connecting Your Meta Account
Before viewing reports, you must authenticate with Meta.
Step 1: Log in with Facebook
- Open Shopify Admin → Apps → Conversios: Server Side GTM
- Go to Reporting → Meta Ads Insights
- Click Log in with Facebook
- Sign in using the Facebook account linked to your Meta Business Manager
- Grant required permissions
The Facebook account must have access to the ad account and Facebook Pixel.
Step 2: Verify Facebook Pixel Setup
If prompted:
- Click Setup Facebook Pixel ID in app settings
- Ensure the Pixel ID is connected correctly
This is required to fetch insights data.
Select Ad Account
- Use the Select Ad account dropdown
- Choose the Meta ad account you want to view data for
Once selected, the report loads automatically.
Date Range Selection
Use the date selector on the right:
- 7 Days
- 15 Days
- 30 Days
- Custom date range
The report updates based on the selected period.
Data Filters
You can refine report data using filters.
Level Filters
- Campaign
- Ad Set
- Ad
Breakdown Filters
- Gender
- Age
- Country
Selected filters update all metrics and tables accordingly.
Meta Ads Metrics Overview
The report displays standard Meta performance metrics such as:
- Impressions
- Clicks
- Conversions
- Spend
- Revenue (if available)
- ROAS
Metrics shown depend on selected filters and data availability.
Campaign & Ad Performance Tables
Based on the selected level and breakdown, tables display:
- Campaign / Ad Set / Ad name
- Delivery status
- Clicks
- Conversions
- Spend
- Revenue
- ROAS
If Data Is Not Visible
- Confirm you are logged in with the correct Facebook account
- Ensure the ad account has active or historical data
- Verify Facebook Pixel ID is connected in Pixel Manager
- Check date range selection
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