How to Enable Enhanced Conversions in Google Ads
Enhanced conversion tracking must be enabled directly in your Google Ads account.
Steps:
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Log in to Google Ads
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Navigate to Goals → Settings
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Enable Enhanced Conversions
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In the setup method dropdown, select Google Tag Manager
Selecting other options such as Google Tag or Google Ads API is not recommended for this setup and may cause enhanced conversions to stop working. Once enabled with Google Tag Manager, data will start flowing correctly if the tracking setup is complete.