Home / Shopify / Conversios: Server side GTM / Getting Started / Prerequisites for Conversios SST App
January 28, 2026
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Prerequisites for Conversios SST App

Before installing Conversios: Server side GTM, review the points below to avoid tracking conflicts and ensure accurate data collection.

1. Google Account & Access Requirements

Make sure you have:

  • A Google account with access to:

    • Google Tag Manager (Web container)
    • Google Tag Manager (Server container)
  • Permission to select or create GTM containers

This is required to connect GTM and enable server-side tracking.

2. Existing Tracking Apps or Scripts

Before installing Conversios: Server side GTM:

  • Uninstall or disable other:

    • GA4 tracking apps
    • Google Ads conversion tracking apps
    • Meta, TikTok, or Snapchat tracking apps

  • Remove any hard-coded tracking scripts added to theme files

  • Avoid running multiple tracking apps for the same platforms

This helps prevent duplicate events and inconsistent reporting.

3. Google Tag or gtag Code

Do not manually add tracking scripts outside the app.

  • Do not add gtag.js manually
  • Do not place GA4 or Google Ads tags directly in theme.liquid

  • Do not add custom Google Analytics or Google Ads scripts

Conversios: Server side GTM manages tracking using Google Tag Manager (Web + Server).
 Using a single tracking source ensures clean and reliable data.

3. Custom Theme or Checkout Setup

Stores using standard Shopify themes work out of the box. If your store uses:

  • Custom themes
  • Custom carts or drawer carts
  • Modified checkout flows

Event validation is recommended after setup.
 Our support team can help verify event firing if needed.

4. Order Tracking via Thank You Page

Purchase tracking requires customers to land on the Shopify Thank You page after payment.

  • Orders are tracked only when the Thank You page loads
  • Payment gateways must redirect customers back to the store after payment
  • Most gateways include a return or redirect option – ensure it is enabled

If customers do not return to the Thank You page, purchase events cannot be recorded.

If you’re unsure about any of the above, contact the Conversios support team at [email protected] before proceeding.

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