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January 28, 2026
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Features of Conversios SST App

Conversios: Server side GTM helps Shopify stores track ecommerce events more accurately by using server-side, first-party data instead of relying only on browser-based tracking.

No-Code Setup

  • One-click Web + Server GTM setup
  • No coding, scripts, or theme file edits required
  • No manual server or Google Cloud configuration
  • Browser + server-side (first-party) tracking

Server-Side Tracking with First-Party Data

Track key ecommerce actions using a server-side setup powered by Google Tag Manager.

  • Events are sent from a secure server environment
  • Reduces data loss caused by ad blockers, browser privacy limits, and iOS restrictions
  • Uses first-party cookies for more reliable tracking

Web + Server Google Tag Manager Support

The app uses both Web and Server GTM containers working together.

  • Web container captures customer actions on the storefront
  • Server container processes events and sends them to analytics and ad platforms
  • No manual server or Google Cloud setup required

Google Analytics 4 Integration

Connect GA4 once and track ecommerce performance using server-side data.

  • Sends clean ecommerce events to GA4
  • Helps reduce gaps between Shopify orders and GA4 reports
  • Supports GA4 Ecommerce and Realtime reporting inside the app

Google Ads Conversion Tracking

Track Google Ads conversions using server-side data.

  • Sends purchase events to Google Ads
  • Improves conversion reliability and attribution
  • Google Ads reports available on paid plans

Social Media Pixels & Conversion APIs

Connect ad platforms using both browser and server-side tracking. Supported platforms:

  • Meta (Facebook), TikTok,  Snapchat

Features include:

  • Pixel tracking
  • Server-side Conversion APIs (CAPI / Events API)
  • Improved conversion matching and delivery

Supported Shopify Events

Conversios tracks the complete Shopify customer journey using GA4 ecommerce and engagement events, helping you understand how visitors browse, interact, and convert on your store.

Store and Product Browsing

  • page_view – When a visitor views any page on your store
  • view_item_list – When a collection page or product list is viewed
  • select_item – When a visitor clicks on a product from a list or collection
  • view_item – When a product detail page is opened

Cart Actions

These events track how shoppers interact with the cart before checkout.

  • add_to_cart – A product is added to the cart
  • remove_from_cart – A product is removed from the cart
  • view_cart – The cart page or cart drawer is viewed

Checkout Steps

These events help identify where customers move forward or drop off during checkout.

  • begin_checkout – Checkout process is started
  • add_shipping_info – Shipping method is selected
  • add_payment_info – Payment method is selected

Purchase

This event confirms successful conversions and revenue.

  • purchase – Order is completed and confirmed on the Shopify Thank You page

Important Note 

Purchase tracking works only when customers land on the Shopify Thank You page after payment.

If a payment gateway does not redirect back to this page, the purchase cannot be tracked.
Most gateways provide a return or redirect option – make sure it is enabled.

However, your payment gateway does not redirect customers to the Shopify Thank You page, which is why purchase tracking is not working. Please contact our support team at [email protected]

Other Engagement Events

These events measure user interaction beyond shopping behavior.

  • scroll – User scrolls through a page
  • form_submit – Any form submission (contact, lead, etc.)
  • signup – User creates an account or subscribes
  • login – User logs into an account
  • email_click – Click on an email address link
  • phone_click – Click on a phone number
  • address_click – Click on an address or map link
  • file_download – File or document download
  • article_load – Blog post or content page is loaded

Built-In Reporting Dashboard

View performance data directly inside your Shopify admin.

Available reports include:

  • GA4 Ecommerce report
  • GA4 Realtime report (paid plans)
  • Google Ads performance report (paid plans)
  • Meta Ads Insights report (paid plans)

Reports pull data directly from connected platforms.

Export and Schedule 

You can:

  • Download the report as a white-label PDF with your brand logo
  • Schedule weekly email delivery to receive this report in your inbox

No-Code Setup

Designed for marketers and store owners.

  • No theme file edits
  • No manual GTM tag creation
  • No custom server configuration

Most setups can be completed in minutes.

Usage-Based Pricing Model

  • Free to install
  • Plans based on order volume
  • Charges apply only when usage exceeds plan limits
  • All billing handled by Shopify

Secure & Privacy-Focused

  • Data is processed only to provide tracking functionality
  • No resale of customer data
  • Follows applicable data protection standards

Dedicated Support

Get help when you need it.

  • Email support available
  • Assistance with setup and verification
  • Email us at: [email protected]

 

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