How to Set Up Social Media Pixels for Conversios SST App

The Social Media Pixels section lets you connect Meta (Facebook), TikTok, and Snapchat using both browser-based pixels and server-side APIs.

This step is optional, but recommended if you run ads on these platforms.

Where to Find This Setting

1. Go to Shopify Admin → Apps → Conversios: Server side GTM

2. Open App Settings

3. Expand Social Media Pixels

Meta (Facebook) Pixel + Conversion API

Meta tracking uses:

• Pixel ID (browser events)

• Access Token (server-side events)

Setup Steps

1. Enter your Meta (Facebook) Pixel ID

2. Paste your Access Token (API)

3. Click Save & Continue

Once saved, both browser and server events start syncing automatically.

Verify Meta Tracking

• Open Meta Events Manager

• Go to Test Events

• Perform actions on your store (view product, add to cart, test purchase)

• Confirm events are received

TikTok Pixel + Events API

TikTok tracking uses:

• Pixel ID

• Access Token (Events API)

Setup Steps

1. Enter your TikTok Pixel ID

2. Paste your Access Token (API)

3. Click Save & Continue

Browser and server events are handled automatically.

Verify TikTok Tracking

• Open TikTok Events Manager

• Use Test Events

• Perform test actions on your store

Snapchat Pixel + Conversion API

Snapchat tracking uses:

• Pixel ID

• Access Token (Conversion API)

Setup Steps

1. Enter your Snapchat Pixel ID

2. Paste your Access Token (API)

3. Click Save & Continue

Verify Snapchat Tracking

• Open Snapchat Events Manager

• Use Pixel Diagnostics

• Perform test events on your store