How to Set Up Google Analytics 4 for Conversios SST App

This step connects your Google Analytics 4 property so ecommerce events and revenue are tracked using server-side data.

Step 1: Open GA4 Setup

1. Go to Shopify Admin → Apps → Conversios: Server side GTM
2. Open App Settings and Click Google Analytics 4

Step 2: Connect Your Google Account

If your Google account is not already connected:

1. Click Connect Account
2. Sign in with your Google account
3. Approve the required permissions

Once connected, your account will be available for selection.

Step 3: Select GA4 Property

1. Choose your GA4 Account
2. Select the correct GA4 Property
3. Select the Measurement ID
4. Click Save & Continue 

Your GA4 setup is now complete.

What Gets Tracked in GA4

After setup, the following events are tracked automatically:

• Page views
• Product views
• Add to cart
• Begin checkout
• Purchase
• Revenue

All events are sent using server-side tracking.

How Data Flows

• Customer actions happen on your store
• Events are captured by the GTM Web container
• Events are processed by the GTM Server container
• Data is sent to GA4

No manual GA4 tag setup is required.

How to Verify GA4 Setup

• Open GA4 → Realtime or DebugView
• Perform test actions such as:
  • Viewing a product
  • Adding to cart
• Confirm events are received

Note: Standard GA4 reports may take 24–48 hours to populate.