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January 28, 2026
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First-Party Data in Server-Side Tracking app

First-party data plays a critical role in server-side tracking by allowing data to be sent from your own domain. This improves data accuracy, attribution, and reliability, especially in environments affected by browser restrictions and ad blockers.

Setting up first-party data requires additional access, such as DNS configuration. If you would like to enable first-party data, please contact our team, and we will assist you with the setup.

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