How to Set Up Google Tag Manager (Web & Server) for Conversios SST App

Conversios uses both a Web GTM container and a Server GTM container to enable accurate server-side tracking for Shopify stores.

This setup is required to track ecommerce events reliably in GA4 and ad platforms.

Step 1: Open GTM Setup

1. Go to Shopify Admin → Apps → Conversios: Server side GTM
2. Open App Settings and Click Google Tag Manager & GA4

Step 2: Connect Google Account

1. Click Connect Account
2. Sign in with your Google account
3. Approve the required permissions

Once connected, your email will appear under Connected Account.

Step 3: Select the Web GTM Container

The Web container runs on your storefront and captures customer actions.

1. Choose your GTM Web Account
2. Select the Web Container
3. Click Save & Continue

Step 4: Select the Server GTM Container

The Server container handles events securely on Google Cloud.

1. Choose your GTM Server Account
2. Select the Server Container

You don’t need to configure anything else here.
Server region and tagging server details are set automatically.

Step 5: Finish Setup

1. Review your selected Web and Server containers
2. Click Save & Continue

Your GTM setup is now complete.

How This Works 

• A customer interacts with your store
• Events are captured by the Web container
• Events are sent to the Server container
• The Server container forwards data to GA4 and connected ad platforms

All of this happens automatically once setup is complete.

Need Help?

If you need help with setup or want your tracking double-checked, reach out anytime:

Get contact with us: [email protected]