How to View Google Ads Report in Conversios SST App
The Google Ads Report shows advertising performance data from your connected Google Ads account directly inside Conversios.
This report helps you review impressions, clicks, conversions, cost, sales, and ROAS at both account and campaign levels.
Availability:
Google Ads reporting is available only on paid plans.
Connecting Your Google Ads Account
Before accessing reports, your Google Ads account must be connected.
Step 1: Sign in with Google
- Open Shopify Admin → Apps → Conversios: Server Side GTM
- Go to Reporting → Google Ads
- Click Sign in with Google
- Log in using the Google account linked to Google Ads
- Grant the required permissions
Step 2: Select Google Ads Account
- Choose the Google Ads account you want to connect
- Confirm the selection
Once connected, your Google Ads Account ID will appear at the top of the report.
Accessing the Google Ads Report
- Go to Reporting
- Select the Google Ads tab
The report loads automatically using the connected Google Ads account.
Date Range & Comparison
Use the date selector at the top right:
- 7 Days
- 15 Days
- 30 Days
- Custom range
Optional:
- Enable Compare to previous period to compare performance trends
Campaign Filter
Use the Select Campaign dropdown to filter reports.
Options:
- All Campaigns (default)
- Individual campaign selection
Selecting a campaign updates all metrics, charts, and tables to show campaign-specific data.
Summary Metrics
The top section displays key Google Ads metrics:
- Impressions
- Clicks
- Conversions
- Sales
- Average CPC
- Cost
- Click-through Rate (CTR)
- ROAS
These values are fetched directly from Google Ads.
Campaign Performance Charts
Clicks by Campaign
Shows click distribution across campaigns.
Cost by Campaign
Displays total ad spend per campaign.
Sales by Campaign
Shows revenue attributed to campaigns.
Top Campaigns by Conversions
This table shows conversion performance by campaign.
Columns:
- Campaign Name
- Daily Budget
- Status
- Clicks
- Cost
- Conversions
- Sales
Click View All Report to see the complete campaign list.
Keyword Performance by Sales
The Top Keyword Performance by Sales table shows keyword-level data.
Columns:
- Keyword
- Campaign Name
- Impressions
- Clicks
- Cost
- Conversions
- Sales
- CTR
This helps evaluate keyword contribution to revenue.
Search Term Performance by Sales
Shows performance for actual search terms triggered by ads.
Columns:
- Search Term
- Campaign Name
- Impressions
- Clicks
- Cost
- Conversions
- Sales
- CTR
If no data is available for the selected date range, a message is shown.
Exporting the Report
- Click Download as PDF to export the Google Ads report
- The export reflects selected date range and campaign filter
Common Notes
- Data availability depends on Google Ads reporting latency
- Newly connected accounts may take time to show data
- Conversion data depends on correct Google Ads conversion setup
- Zero values may indicate paused campaigns or no activity
If Data Is Not Visible
- Confirm Google Ads account is connected
- Ensure conversion tracking is enabled and active
- Verify date range selection
- Check campaign status in Google Ads
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