Enhanced Conversions Not Working in Google Ads

Enhanced conversion tracking needs to be enabled directly from your Google Ads account. Log in to Google Ads and navigate to Goals → Settings, then enable Enhanced Conversions.

While enabling this, make sure that in the setup method dropdown, you select Google Tag Manager. Selecting another option is not recommended for this setup like Google Tag or Google Ads API, and can lead to enhanced conversions not working as expected. Once Enhanced Conversions are enabled with Google Tag Manager, data will start flowing correctly if the tracking setup is complete.