How to Set Up Meta Pixel and Conversion API for Conversios AIO App

Meta tracking includes browser-based Pixel and server-side Conversion API (CAPI) support.

How to Set Up Meta Pixel

1. Open Shopify Admin → Apps → Conversios Conversion Tracking

2. Go to Pixel Manager → Meta (Facebook)

3. Enter your Facebook Pixel ID

4. Click Save & Next

Meta Pixel starts tracking supported ecommerce and engagement events automatically.

Follow this guide to find your Facebook Pixel ID

How to Enable Meta Conversion API (CAPI)

1. In the same Meta section, locate Facebook Conversion API Token

2. Paste your CAPI Access Token generated from Meta Events Manager

3. Save the changes

CAPI sends events directly from the server to Meta, improving conversion reliability.

Follow this guide to find your Facebook CAPI Token ID

How to Verify

• Use Meta Events Manager → Test Events
• Perform test actions (view product, add to cart, purchase)
• Confirm browser and server events are received