How Power Day Sale Enhanced Product Sync and Improved Conversions using Conversios
4 Minutes Of Reading
February 21, 2025

How Power Day Sale Enhanced Product Sync and Improved Conversions Using Conversios


Power Day Sale is a women’s fashion e-commerce platform based in India, known for its diverse product range, personalized shopping experience, free shipping, and flexible returns. As the platform expanded, Hima Thumar, Director, sought to address product syncing issues affecting approximately 1,30,000 products and improve customer behavior tracking across marketing channels to optimize ad performance.

To achieve these goals, Power Day Sale activated the Conversios WordPress plugin (Professional Plan) to integrate Google Merchant Center, Google Analytics, and Facebook’s tracking systems (Pixel and Conversion API). This ensured product sync and effective event tracking for optimized campaigns.

The Challenge

Power Day Sale faced critical challenges impacting sales, marketing, and operational efficiency:

  • Product Sync Failures: Errors and inconsistencies in syncing over 1,30,000 products across Google Merchant Center and Facebook limited product visibility and affected sales.
  • Tracking Gaps: Facebook Pixel alone couldn’t capture key user events (purchases, cart abandons) due to ad blockers and privacy settings, resulting in incomplete data.
  • No Facebook CAPI Tracking: Without accurate integration of Facebook Conversion API (CAPI), key event data couldn’t be fully captured and optimized for improved ROAS.

The Approach

An in-depth analysis identified two key issues and the need for optimized product sync and server-side tracking:

  • CRON Job Conflicts: Overlapping CRON tasks and server resource limitations caused product sync failures for approximately 1,30,000 products on multiple platforms.
  • Tracking Limitations: Relying solely on client-side tracking through Facebook Pixel resulted in incomplete tracking due to ad blockers.
  • CAPI Integration Needed: Implementing Facebook Conversion API via the Conversios plugin was necessary to improve event tracking accuracy, reduce data loss, and bypass restrictions caused by ad blockers.

The solution required optimizing CRON scheduling, product syncing configurations, and CAPI-based event tracking setup through the Conversios Professional Plan.

The Solution

  1. Enhanced CRON Configuration: A revamped CRON scheduling system was established to synchronize feeds sequentially, eliminating conflicts and ensuring accurate product sync for approximately 1,30,000 products across Google Merchant Center and Facebook Shops.
  2. Server and WordPress Optimization: Server configurations, including PHP memory limits, max input variables, and execution times, were adjusted to handle large product batches without errors efficiently.
  • Facebook Pixel: Enhanced on-page tracking to capture key events like product views, add-to-cart, and purchases.
  • Facebook CAPI: Implemented server-side tracking to accurately capture critical events (purchases, cart abandonments) even when ad blockers were present.
  1. Optimization and Testing: Execution time was extended to 300 seconds, and batch sizes were optimized to 50 products, ensuring smooth processing and error-free syncing. Testing confirmed that event data was fully captured across all channels.

Results

  • Accurate Product Sync: 100% error-free synchronization of approx 1,30,000 products across Google Merchant Center and Facebook Shops, ensuring up-to-date and accurate product listings.
  • Increased Conversions and Better Ad Performance: Improved event tracking through Facebook CAPI via Conversios led to a 20% increase in conversions and a 15% increase in ROAS by capturing key user events, bypassing ad blockers, and improving attribution accuracy.

Key Takeaways

  • 20% increase in conversions by accurately capturing key events using Facebook CAPI via Conversios.
  • 15% boost in ROAS from improved ad targeting and attribution accuracy.
  • 100% error-free product syncing for around 1,30,000 products across Google Merchant Center and Facebook Shops.

Conclusion

By leveraging the Conversios WordPress plugin, Power Day Sale successfully resolved key issues related to product sync and event tracking for around 1,30,000 products. The improvements significantly enhanced operational efficiency, product visibility, and marketing performance across Google and Facebook. The Professional Plan includes key features such as:

  • Unlimited product syncing across Google, Facebook, and TikTok.
  • Facebook Pixel & Conversion API (CAPI) integration for advanced event match quality and attribution accuracy.
  • Improved data accuracy and reduced event data loss by bypassing ad blockers.

Hima Thumar, Director acknowledged the success of these improvements and emphasized the importance of ongoing enhancements for sustained growth.

To learn more about how you can achieve similar results, visit our Conversios Professional Plan page.

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