How Loudbodies Achieved 90% Better Tracking with Conversios SST

Loudbodies is an ethical fashion brand committed to sustainability. To drive growth and customer engagement, Loudbodies actively uses digital channels including Google Ads, Facebook, Pinterest, and GA4.

Challenges Faced by Loudbodies

Loudbodies struggled with multiple critical issues impacting their digital marketing success:

• Inconsistent Tracking Data: Significant data discrepancies across GA4, Google Ads, Facebook, and Pinterest led to unreliable insights.
• Poor Facebook Event Match Quality (EMQ): EMQ was low (~60%), limiting retargeting accuracy and driving inefficient ad spend.
• Weak Ad Attribution: Inaccurate attribution data compromised budget decisions, negatively impacting ROAS.
• Slow Site Performance: Excessive client-side tracking scripts slowed down page loads, harming user experience and conversion rates.

These challenges severely limited Loudbodies’ ability to optimize their digital marketing effectively.

How Conversios Helped Loudbodies

Loudbodies partnered with Conversios to implement a Server-Side Tagging (SST) solution that addressed their tracking, attribution, and performance problems comprehensively.

Unified Server-Side Tracking Setup

Conversios combined tracking for Google Ads, GA4, Facebook, and Pinterest into one reliable Google Tag Manager (GTM) server container. This integration solved data inconsistencies and improved cross-channel insights.

Improved Facebook Event Match Quality (EMQ)

Switching to Conversios’ SST significantly improved Facebook EMQ, increasing it from 60% to 90%. Higher EMQ enabled better audience matching, more accurate targeting, and greater campaign effectiveness.

Clearer Attribution and Higher ROAS

With accurate tracking data from server-side tagging, Loudbodies clearly understood ad performance across platforms. This clarity enabled smarter decisions, improving their overall ROAS by 30%.

Enhanced Website Performance and User Experience

Implementing Conversios’ SST significantly reduced reliance on heavy client-side scripts. As a result, Loudbodies improved page load speeds by approximately 40%, delivering better user experiences, higher engagement, and improved conversions.

Tech Stack Used:

• Conversios Server-Side Tagging (WooCommerce plugin)
• Google Tag Manager (Server-side container)
• Cookiebot (GDPR compliance automation)
• Pinterest Conversion API Integration
• Facebook Conversions API (Server-side EMQ optimization)
• Google Ads & GA4 Enhanced eCommerce Tracking

With Conversios’ Server-Side Tagging, Loudbodies overcame tracking and performance challenges—resulting in smarter marketing decisions, faster site speeds, improved ad targeting, and ultimately empowered them to scale more effectively and enhance their digital marketing impact.

Frequently Asked Questions

Q. What challenges did Loudbodies face before using Conversios?
A. Loudbodies struggled with inconsistent tracking data, poor Facebook Event Match Quality (EMQ), weak attribution across platforms, and slow website performance due to excessive client-side scripts.

Q. How did Conversios improve Facebook Event Match Quality (EMQ) for Loudbodies?
A. By implementing server-side tracking with Facebook Conversions API, Conversios increased EMQ from 60% to 90%, improving audience match rates and retargeting performance.

Q. What was the impact of server-side tagging on Loudbodies’ website speed?
A. Server-side tagging reduced reliance on browser-side scripts, resulting in a 40% improvement in page load speed and better user experience.

Q. How did server-side tagging affect Loudbodies’ return on ad spend (ROAS)?
A. With accurate data and clearer attribution, Loudbodies saw a 30% improvement in ROAS after switching to server-side tagging with Conversios.

Q. Which tools and integrations were used in Loudbodies’ new tracking setup?
A. Loudbodies used the Conversios SST WooCommerce plugin, GTM server container, Cookiebot, Facebook CAPI, Pinterest CAPI, Google Ads, and GA4 Enhanced eCommerce tracking.