Google Analytics 4 For Ecommerce Business: Benefits and Features In 2023


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Google Analytics 4 For Ecommerce: Benefits and Features

Google Analytics 4 For Ecommerce Store

To remain competitive in the fast-expanding world of Ecommerce, it is important to remain on top of the newest trends and technology.

And if you’re looking to track and enhance your Ecommerce business, Google Analytics is your best bet. The latest version, ‘Google Analytics 4,’ will be available from July 1, 2023.

That implies that from July 1, 2023, standard Universal Analytics (GA3) properties will no longer process new hits.

This latest version of Google Analytics has the potential to transform the way Ecommerce businesses track and measure their online performance.

  • What exactly is GA4?
  • How might it help your Ecommerce business?
  • What’s new in GA4?
  • What’s the difference between GA3 & GA4?
  • Is it necessary to switch from GA3 to GA4?

You might be occupied with all these questions right now!

We get it!

Breathe a sigh of relief……This guide will address all of your questions.

We’ve worked really hard and have prepared an extensive step-by-step guide that will eventually smoothen your migration from UA to GA4.

Let’s start by understanding ‘Google Analytics 4’

What is Google Analytics 4?

Google Analytics 4 (GA4) is the most recent release of Google’s popular web analytics tool. It provides a more advanced and adaptable approach to data tracking and analysis, helping Ecommerce businesses to acquire deeper insights into their customers’ activity across numerous channels and devices.

You can use GA4 to track user interactions with their websites, apps, and other digital platforms and use that data to optimize marketing efforts and improve customer experiences.

Google Analytics 4 prioritizes data privacy in order to provide a more secure user experience.

Let’s take a deeper look at some of the new Google Analytics 4 features:

Features of Google Analytics 4

The new version of GA4 provides a plethora of information to help you enhance your website and marketing campaigns, from better data tracking to predictive insights.

GA4 is a must-have tool for every Ecommerce business owner, WordPress developer, or Ecommerce marketing agency looking to remain ahead of the competition in the digital world.

Let’s have a look at the most important features of GA4 for Ecommerce.

New Features In Google Analytics 4 For Ecommerce

1. Totally A New Data Model

Google Analytics 4’s new data model is changing the game, totally! This latest update is set to transform the way Ecommerce businesses track and analyze data.

The new methodology, which focuses on the user-centric measurement, allows a deeper knowledge of user behavior across numerous touchpoints. It allows you to track interactions more accurately than ever before.

Google Analytics 4 enables businesses to make data-driven decisions by measuring user interaction and estimating customer lifetime value.

Now, GA4 counts every instance of a conversion event, even if it occurs multiple times in one session.

For example, if the same user fills out a form three times or watches a video three times in one session, the conversion will be counted three times. Previously, a goal could only show once per session.

Don’t pass up the chance to take your analytics to the next level with Google Analytics 4’s new data model!

👉 Download the Conversios Google Analytics plugin to know your audience better.

2. Predict The Future Numbers

Google Analytics 4 enables Ecommerce stores to acquire greater insights into customers’ behavior and preferences. It allows you to better optimize your marketing campaigns.

GA4 can forecast client lifetime value, and churn rates, and even identify audiences to target for improved engagement using machine learning algorithms.

Google Analytics 4 can give you the prediction for:

  • Churn Probability
  • Purchase Probability
  • Predict Revenue

The in-detailed insights give you a comprehensive overview of customer interactions across multiple channels, giving you a 360-degree view of their audience.

You can stay ahead of the competition with Google Analytics 4 by leveraging the power of automation to drive growth and success.

👉Track users’ behavior & predict the Ecommerce business numbers with just one click!

3. A Complete View Of the Customer Life Cycle

Ecommerce businesses can gain a more comprehensive understanding of their customers by tracking their interactions across multiple devices and platforms.

Google Analytics 4 allows you to see their customer’s entire journey, allowing for more targeted and effective marketing strategies.

With this Google Analytics upgrade, you may acquire previously hidden insights into consumer behavior, leading to better decision-making and, ultimately, increased revenue.

Special Note: We all know that bounce rate is the percentage of sessions that weren’t active sessions. GA4 uses engagement rate instead of bounce rate. The engagement rate is the inverse of the bounce rate.

👉Get ready to take your customer experience to the next level with Google Analytics 4

4. More Control Over Data

Third-party cookies have already caused problems with analytics tracking. As a result, Google Analytics 4 is focusing on first-party data in order to enable a cookie-free future.

Less reliance on cookies = More control over data

Google Analytics 4 can assist advertisers in adhering to the General Data Protection Regulation (GDPR) and other data regulations, such as the California Consumer Privacy Act (CCPA).

A new consent option makes it easier for website owners to gain consent for analytics and ads. Additionally, Google Analytics 4 makes it easier to handle user data removal requests.

With server-side tagging from the Conversios plugin, Enjoy cookie-free conversion tracking

5. Faster Reporting

With this Google Analytics 4 upgrade, you can now gain real-time insights into the performance of your website, helping you to make data-driven choices faster than ever before.

Faster Reporting eliminates the need to wait for data to load by providing instant access to critical information such as website traffic, user behavior, and conversion rates.

This powerful tool will provide Ecommerce stores with a competitive advantage by helping you to swiftly discover and fix any issues that may be influencing the performance of their website.

Conversios offer faster reporting with many other valuable features with a one-click Google Analytics Ecommerce Tracking implementation.

👉Install the Conversios Google Analytics plugin and create reports in seconds!

Google Analytics 4 (GA4) vs Universal Analytics(GA3)

Way Of Tracking

One of the main differences between GA3 and GA4 is how user behavior is tracked. GA3 uses cookies to track user actions on the website, while GA4 uses an event-driven model.

It implies that GA4 tracks user actions such as clicks, form submissions, and video views as individual events instead of page views.

This allows you to get more accurate and detailed tracking of user behavior. This is particularly useful for tracking user interactions with certain website features and content.

Way Of Handling Data

Another difference between GA and GA4 is how data is processed.

UA (GA3) stores data in separate views and properties, it can be difficult to get a holistic view of user behavior on your website.

Whereas GA4 stores all data in a single stream, making it easier to get a complete picture of user behavior & identify patterns and trends.

Several New Features

GA4 has several new features that are not available in GA3. It includes predictive analytics, cross-device tracking, and enhanced data modeling.

These features provide greater insight into user behavior and help businesses make more informed decisions about their marketing campaigns and website optimization strategies.

Now, it all comes to a point where you think is it necessary to switch to GA4. Read more to know the answer.

Is It Necessary For Ecommerce Businesses To Upgrade To GA4?

Yes. You definitely should! Universal Analytics will stop processing your data on July 1, 2023. Therefore, to continue tracking performance, you should upgrade to GA4.

What will happen to my Universal Analytics data?

After July 1, 2023, you will have access to previously processed data in your Universal Analytics property for at least 6 months.

Can I Migrate my data from UA to GA4?

Data cannot be migrated to GA4. It may be a feature that will be added in the next few months but we aren’t sure as of now.

Conversios recommends you upgrade as soon as possible. You should definitely use the Google Analytics 4 plugin from Conversios to bring automation to your Ecommerce stores on Magento, WooCommerce, and Shopify.

Ecommerce Stores, It’s not a point to worry about, it’s an opportunity to seize.

Benefits Of Google Analytics 4 For Ecommerce Stores

#1 Seamless Integration with Google Ads

Google Analytics 4 allows you to see how your Google Ads campaigns are performing through an accessible dashboard. You can create remarketing lists and target those users with relevant ads.

GA4 also allows you to create custom reports and dashboards for Ecommerce stores.

You are ready to increase your sales by 6x if you have products, an Ecommerce store, and a Google Analytics plugin for Ecommerce.

#2 Export Raw Collection Data to BigQuery

Exporting your data to BigQuery allows for much more advanced data analysis.

If you have success with this Ecommerce tracking, it could be a game changer for your understanding of your website users and take your data-driven campaigns to the next level.

Guess what? Google Analytics 4 can make things a lot easier.

Integrate your GA4 to leverage your data as input for Machine Learning Models Today!

#3 More Custom Dimensions

Custom dimensions are essential Google Analytics 4 features that help you better describe and understand what’s happening on your website.

Universal Analytics currently limits you to a maximum of 20 custom dimensions per property. GA4 increased these numbers to 50 event-related metrics and 50 custom metrics per property, and 25 user-related custom dimensions.

Ecommerce Optimization & Automation with just One-click

How To Install Google Analytics 4 For Ecommerce Stores

The installation of Google Analytics 4 is primarily determined by whether you are migrating from UA to GA4 or starting from scratch.

Let’s find out ways of doing it with ease for your Ecommerce stores on WooCommerce, Shopify, and Magento.

Integrate Google Analytics 4 Into Your WooCommerce Store

If you own a woocommerce store, then all you have to do is follow these simple steps👇

Don’t believe us? Check it out yourself👇

Google Analytics for Woocommerce

Told ya! Now check out the same process for Magento 2 store.

Integrate Google Analytics 4 Into Your Magento Store

We have a similar process for the Google Analytics 4 installation on Magento. All you have to do is follow the steps and your GA4 integration will be done:

Integrate Google Analytics 4 Into Your Shopify Store

We have written a whole blog on How To Integrate Google Analytics For Shopify

It won’t be a wonder to know that even the Google Analytics Shopify app has a similar procedure. All you have to do is refer to the blog and you would be good to go!

Conversios Role In Improving Your Ecommerce

Conversios can help you gain deeper insights into your customers’ behavior, optimize your marketing campaigns, and ultimately drive more sales by utilizing our solutions to improve your Ecommerce store using GA4.

GA4 provides a comprehensive view of your customer’s journeys and enables you to make data-driven decisions by tracking user interactions across multiple devices and platforms.

Boost your business growth with our Google Analytics plugin, which is designed to integrate your Ecommerce store with the mighty Google ecosystem. By utilizing the full potential of our solutions, you will be able to broaden your reach, increase brand visibility, and drive sales like never before.

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Google Analytics 4 for Ecommerce Benefits & Features