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Reasons Why Your Universal Analytics (UA) Data And Google Analytics 4 (GA4) Traffic Data Don’t Match

In the Ecommerce paradigm, more and more agencies and marketing teams have leaped to Google Analytics 4. Also, it becomes necessary for those who haven’t made the GA4 migration yet. By the time you are reading this, many Ecommerce stores have installed GA4 for the woocommerce plugin and many of them have gathered a few …

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