The Meta Pixel Helper is a diagnostic tool that helps you validate whether your Meta Pixel is properly installed on your website. It’s a free Chrome browser extension that checks for pixel events like PageView, AddToCart, and Purchase, and shows whether they’re firing correctly or not. This tool is especially […]
If you’re running Facebook Ads with both the Meta Pixel and the Conversions API (CAPI), you’re likely duplicating your events without even knowing it. This duplication inflates your conversion numbers, distorts your reporting, and undermines your ad performance. Event deduplication on Facebook is not just important; it’s essential. In this
How to Improve Your Event Match Quality (EMQ) for Facebook Ads Without Manual Coding If you’re running Facebook or Meta Ads and noticing that conversions aren’t adding up, your Event Match Quality (EMQ) score might be the reason behind the mismatch. EMQ is Meta’s internal score that reflects how well
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