If you’re a small business owner selling through Facebook or Instagram, you’ve likely seen Meta’s new Verified Shops program. But is the blue badge and added visibility worth the monthly fee? In this blog, we break down the real value of Meta Verified for SMBs in 2025, how it affects […]
Ever looked at your Meta Ads reports and thought, “Wait, my Pixel is firing, so why aren’t conversions showing up?” That’s the kind of silent data loss that can derail your entire campaign performance. It’s frustrating. And often, the culprit isn’t the Pixel or Conversions API (CAPI) setup itself –
Following Apple’s iOS 14 update, advertisers faced new restrictions on data collection, especially from users who declined tracking permissions. In response, Meta introduced Meta Aggregated Event Measurement (AEM). Meta AEM is a privacy-first protocol that enables advertisers to measure conversions from opted-out users on Facebook and Instagram while respecting modern privacy
When setting up Meta’s Conversions API (CAPI), advertisers can choose between two main methods: using the CAPI Gateway or implementing it manually. Both methods allow you to send web events directly from your server to Meta, helping improve server-side data accuracy and conversion tracking. This guide explains how the CAPI
Meta Pixel firing without conversions showing in Ads Manager can be one of the most misleading problems for marketers. You see events triggering, but your reports say otherwise. That disconnect can cost you money, especially if Meta can’t optimize based on actual conversions. In this blog, we’ll explore why conversions
The Meta Pixel Helper is a diagnostic tool that helps you validate whether your Meta Pixel is properly installed on your website. It’s a free Chrome browser extension that checks for pixel events like PageView, AddToCart, and Purchase, and shows whether they’re firing correctly or not. This tool is especially
If you’re running Facebook Ads with both the Meta Pixel and the Conversions API (CAPI), you’re likely duplicating your events without even knowing it. This duplication inflates your conversion numbers, distorts your reporting, and undermines your ad performance. Event deduplication on Facebook is not just important; it’s essential. In this
How to Improve Your Event Match Quality (EMQ) for Facebook Ads Without Manual Coding If you’re running Facebook or Meta Ads and noticing that conversions aren’t adding up, your Event Match Quality (EMQ) score might be the reason behind the mismatch. EMQ is Meta’s internal score that reflects how well
Understand the differences and benefits of Facebook Conversions API and Facebook Pixel to make an informed decision for your digital marketing strategy.
