Why Conversios Is the Best Choice for Server-Side Tagging for WooCommerce?

As a WooCommerce store owner, you know how crucial accurate data tracking is for enhancing your marketing performance and improving customer experience. However, in today’s privacy-focused environment, ad blockers and cookie restrictions can result in data loss. This is where server-side tagging becomes essential.

With Conversios, you gain access to a WooCommerce-specific, privacy-compliant, and scalable solution. Additionally, our free lifetime plan allows for up to 300,000 server hits, enabling you to enjoy the benefits of server-side tagging without any upfront costs.

Let’s explore why Conversios is the perfect fit for your store.

No Code Setup Integration with WooCommerce

Conversios offers an easy integration for WooCommerce that works immediately.

• You don’t need coding skills or manual setup.
• It automatically tracks over 15 key actions, such as Add to Cart, Begin Checkout, Purchase, and View Content, and more even when ad blockers are active.
• You can send data in real time to platforms like Google Ads, Meta, and TikTok.

This simple integration removes the need for troubleshooting, letting you track important customer actions from day one.

Collect First-Party Data While Staying Privacy Compliant

Switching to first-party data is key for privacy and effective tracking. Conversios helps WooCommerce store owners to:

• Extend cookie life: First-party cookies allow for reliable tracking on iOS devices and privacy-focused browsers like Safari.
• Comply with GDPR and CCPA: Our processes meet global privacy laws. For more about privacy compliance, check out How Do I Comply Conversios Plugin with GDPR and CCPA
• Data Control: You have full control over your user data, stored securely on Google Cloud Platform (GCP)

By focusing on first-party data, Conversios helps you create a reliable tracking strategy without depending on third-party cookies.

Eliminate Data Gaps with Ad Blocker Bypass

One of the biggest challenges facing eCommerce businesses today is the increasing use of ad blockers. According to GlobalWebIndex (GWI), 31.5% of internet users worldwide use ad blockers at least sometimes when online as of Q1 2024. This leads to significant data gaps for businesses that rely on client-side tracking.

Conversios addresses this challenge by:

• Bypassing ad blockers: Server-side tagging ensures that key customer events—such as purchases and form submissions—are tracked even if ad blockers are in use.
• Accurate event matching: Improve data quality and enhance conversion tracking for platforms like Meta Ads and Google Ads.
• Higher ROAS: With complete data, you can make informed marketing decisions and reduce wasted ad spend. For instance, NEMLIG’s case study shows that server-side tagging helped their client increase conversions by 40% and improve website page speed by 7%.
• Complete, actionable data: By bypassing ad blockers, you can ensure that your campaigns are based on complete, accurate data, helping you optimize performance effectively.

For more on how server-side tagging can help you close the data gaps caused by ad blockers, take a look at this case study on NEMLIG.

Transparent and Affordable Pricing for Long-Term Growth

With Conversios, you get both a risk-free start and scalable pricing:

• Free Plan: Enjoy 3 lakh lifetime server hits at no cost—ideal for small and medium-sized stores looking to explore the benefits of server-side tagging.

For more details on how to get started with the free plan, check out the Conversios Free Plugin for WooCommerce.

• Paid Plan: Scale as you grow with our $499/year plan, unlocking:
  • E-commerce and custom event tracking to meet your specific needs.
  • Privacy-compliant multi-channel data sync, including platforms like Google Ads, Meta, and TikTok.
  • Scalable server-side tracking that adapts to your business needs.
  • Automated data layers to ensure smooth tracking without manual intervention.
• Scalable performance: Easily accommodate higher traffic volumes as your business grows.
• 15-day money-back guarantee: Try Conversios risk-free—if it’s not the right fit, we’ll refund you within 15 days.

Ready to get started? Explore our pricing plan and sign up today.

Why Agencies and Store Owners Prefer Conversios

• Effortless Setup: Avoid complex technical setups with pre-built GTM tags—perfect for agencies managing multiple stores.

Learn more about setting up server-side tagging and how easy it is with Conversios.

• Built-In Privacy Compliance: Automatically comply with GDPR and CCPA without extra configurations, ensuring legal safety.
• Scalability: Start small with 3 lakh free server hits and scale effortlessly as your business or client base grows.
• Complete Data Accuracy: Capture key events even when ad blockers and privacy settings are active.

Conclusion

Conversios offers a seamless server-side tagging solution for WooCommerce, featuring native integration, first-party data tracking, and scalable functionalities.

With 300,000 free server hits, you can explore the platform risk-free, while its scalable design supports your long-term growth. Don’t miss this opportunity—sign up today!