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Conversios’ Server-Side Tracking Boost 90% Lift in Meta Ads Conversions for a Global Paint Manufacturer
A leading paint manufacturer struggled with incomplete conversion tracking and data loss across Meta Ads, Google Ads, and GA4. Their marketing agency, Mediafreaks, partnered with Conversios to solve these challenges using server-side tracking and multi-channel data synchronization. Within weeks, the client saw:
- 90% increase in Meta Ads Conversions
- 50% uplift in Google Ads Conversions
- GA4 Tracking vs Woocommerce data discrepancy
About the Client & Our Partnership
The client, a global paint manufacturer, wanted better tracking for their online marketing efforts. However, they faced inconsistent data and ad blockers preventing conversions from being tracked.
Mediafreaks turned to Conversios because of our expertise in server-side tracking and Conversion API (CAPI). Our Enterprise Plan provided the right solution to fix tracking errors and ensure all conversions were recorded accurately.
The Conversion Tracking Challenge
Inconsistent Conversion Tracking
Key actions like purchases were slipping through the cracks, making it tough to measure true campaign success.
Ad Blockers Blocking Data
Reliance on client-side scripts (like the Facebook Pixel) resulted in partial data when users employed ad blockers.
Limited Cross-Platform Visibility
The paint manufacturer couldn’t collect data from Meta, Google Ads, and GA4, leading to suboptimal multi-channel attribution.
Why Conversios Emerged as the Strategic Partner for Multi-Channel Attribution
We at Conversios created advanced tracking solutions that address these hurdles head-on:
- Server-side tracking via Conversion API (CAPI) ensures data flows even when ad blockers are active.
- Enterprise Plan integrates seamlessly with Facebook, Google Ads and GA4, delivering accurate event mapping for better Google Ads Optimization.
- Our holistic E-commerce Analytics framework centralizes data, enabling swift decision-making across multiple channels.
By customizing our approach, we provided a unified view of user actions, tackling data loss and boosting ROI improvement.
Rolling Out Server-Side Tracking: Conversios’ Enterprise Approach
Rapid Deployment
Our developers at Conversios implemented the Enterprise plan of Server-side Tracking within a week, minimizing downtime for the paint manufacturer’s e-commerce operations.
Meta’s Conversion API (CAPI) Setup
We configured FBCAPI so that events like —purchase, and add-to-cart actions —fed directly into Meta’s system, bypassing ad blockers.
GA4 Data Accuracy
All conversion events were correctly mapped in GA4, ensuring that tracking matched actual WooCommerce sales data.
Cross-Platform Synchronization
Our solution guaranteed continuous event flow across Meta Ads, Google Ads, and GA4, giving the paint manufacturer robust, accurate metrics.
Key Business Outcomes: Multi-Channel Data Fuels Tangible Growth
- 90% Spike in Meta Ads Conversions
Post-integration, the manufacturer saw an increase in meta Ad Conversions, thanks to our server-side tracking, which captured previously lost events.
- 50% Increase in Google Ads & GA4 Conversions
With cleaner, more consistent data, the client optimized their bids and audience targeting, driving a 50% improvement in reported conversions.
- Enhanced Multi-Channel Attribution
The client now enjoys accurate data across all platforms, fueling better campaign decisions and data-driven investment strategies.
- 98% Data Discrepancies Resolved Between GA4 and WooCommerce
We implemented a refined tracking solution by configuring GA4 event parameters, adjusting attribution models, and integrating server-side tracking to minimize data discrepancies between GA4 and WooCommerce, ensuring accurate reporting and analysis.
Client Testimonial
“Conversios completely transformed how we track user actions. We finally see the full picture of our funnel—no more gaps. This is a game-changer for our digital growth”
— Lily, Marketing Director
