Ecommerce stores were on the rise for the past 5 years but the pandemic gave them the booster dose that was required (Pun intended)😃
According to the Statista report, the global ecommerce market would cross the threshold of $2 trillion. This stat solely is motivating enough to work on your ecommerce business. Looking at the craze of online shopping, it is better for businesses to equip themselves with all the tools they need to improve their visibility and of course, sales.
From email marketing software to analytics software, there are tons of tools to choose from. To protect you from the dilemma of selecting a good ecommerce tool, we have made a list of the 7 best tools to choose from.
7 Best Tools To Increase Your Ecommerce Business
We have curated this list of 7 ecommerce tools so that you don’t have to. The list consists of a range of tools like website tools, SEO tools, analytics tools, content tools and many more. Let’s have a look:
How would you market a store if there isn’t any?
Woocommerce is used to create an ecommerce store from scratch with the help of drag-and-drop functionality. You can make a store for free and launch it but if you want to have some advanced features and functionalities then you have to purchase add-ons.
Actually, it is not a tool but an open-source plugin for WordPress. It is one of the most popular e-commerce plugin with more than 4 million active businesses. There are various plugins available on WordPress that help ecommerce businesses to grow like the google analytics plugin, cache plugins, SEO plugins, and many more.
- Open-source free plugin
- Drag and Drop Functionality
- Inventory Management
- Active user base of 4+ million
Shopify is synonymous with ecommerce stores. According to their website, around 10% of US ecommerce businesses are using Shopify. Well, that is a flex right there. Shopify is a paid tool that helps ecommerce businesses to build an online store and increase their online presence.
Shopify is a no-code tool that helps beginner users to create a store easily. There are a lot of premade themes and in-store Shopify apps to ease your work and help you in creating a perfect ecommerce experience.
- No-code tool
- Single Dashboard to manage everything
- Inbuilt marketing tools to run ads on Facebook and Google
- Unlimited Product Inventory
Mailchimp is a great email marketing tool for anyone who wants to send emails in bulk. It helps ecommerce store owners to retain their customers, send them transactional emails, and inform them about new sales. It is a really simple platform that lets you create engaging emails with drag and drop mechanism.
With new advancements, Mailchimp has been pushing itself to become an unignorable marketing platform for every business out there. It offers 300+ integrations, A/B testing, email scheduling, mobile app, and whatnot.
- 300+ integrations
- Forms and Landing Pages
- A/B testing
- Pre-built email templates
Zapier is a no-code automation tool that helps you in automating workflows for more than 5000+ apps. If you don’t know about Zapier, then either you don’t work in the ecommerce industry or you live under a rock. It’s that vast and popular.
Zapier has onboarded 2M+ businesses with them. You can automate literally anything, be it lead management, project management, data processes, internal communications, and many more. If you don’t find automation for your business(which might be a rare case) then you can also create your own automation without any coding.
- 5000+ Integrations
- No-code automation
Canva is something that every graphic designer would envy. A perfect tool for beginner ecommerce store owners who want to design graphics for their brand. It is used for designing anything you can think of, be it posters, presentations, graphics, social media posts, videos, templates, and many more.
Canva has already replaced Photoshop in most places. It has almost zero learning curve and also provides ease of work by providing pre-made templates for every application. You can also share your design in real time and collaborate on the same with your friends. The best thing is that also offers free stock photos to integrate with your design.
- 250,000+ Free Templates
- 100+ types of design(letters, social media posts, etc.)
- 5 GB cloud storage to keep your designs secure
- 1+ million free photos and designs
Ahrefs is a suite of SEO tools that help ecommerce businesses to improve their SEO. This tool would help them to audit their site, analyze their competitor, find keywords to rank, track the progress of their position on the web, and many more. If you are just starting out in Ecommerce SEO, then Ahrefs is your best bet.
The best thing about Ahrefs is that they have a lot of tools free to use and apart from that they also provide a lot of resources to learn from. If you believe that you don’t need SEO for your ecommerce store then let me tell you that you are in a delusion. SEO is far better than performance marketing once it starts yielding results.
- SEO Explorer to find SEO mistakes in your website
- Keyword Explorer to write topics and run ads
- SEO dashboard to keep track of all the metrics
- Rank Tracker for monitoring progress on mobile and desktop
Buffer is a one-stop solution for all your social media needs. It is a social media planning and collaboration tool that helps your ecommerce business to increase its presence on social media and ultimately increase sales! You can schedule posts for around 8 social media channels and also invite your team members to collaborate on the same.
Buffer offers a link-shortening service with bit.ly and also allows you to connect 30+ third-party integrations like IFTTT, Feedly, Zapier, etc. You can also add custom UTM parameters and Google Analytics with the help of Buffer. You can also see Shopify data along with your social media reports.
- Unlimited Users
- Single Dashboard For Social Media Reporting
- 8+ Social Media Accounts Scheduling
- 30+ Third-Party Integrations
#8 Conversios – Bonus Tool
Conversios is a no-code Google Analytics, Pixel Management, and Product Feed Management Tool For Ecommerce Stores on Shopify, Woocommerce, and Magento marketplace. It has more than 50k+ downloads on Woocommerce and provides great support for installing its plugin on your store.
The best part about this tool is that it allows you to do everything with just one click. Whether you want to integrate Google Analytics, track conversions via pixel, or manage your product feed, all you have to do is a single click and that’s it! Even if you want to integrate complex pixels like Meta Pixel, then also you just need to enter the FB pixel ID and do a simple click.
- No-code Google Analytics and Google Ads Integration
- No-code Pixel Integration of 7+ apps
- Unlimited product feed synchronization from Google Merchant Center
- Dual Tracking of Google Analytics (Universal Analytics and Google Analytics 4)
Here, we have included the 8 best tools to increase your ecommerce business. We have tried to include different categories of tools like SEO, Analytics, Social Media, and many more that would help you to make more sales and 2x your revenue. Contact us if you want to integrate Google Analytics and Pixels into your business for free!