In the Ecommerce paradigm, more and more agencies and marketing teams have leaped to Google Analytics 4. Also, it becomes necessary for those who haven’t made the GA4 migration yet. By the time you are reading this, many Ecommerce stores have installed GA4 for the woocommerce plugin and many of them have gathered a few …
Google Ads, formerly known as Google AdWords, is a powerful advertising platform. It allows businesses to display their products and services to millions of potential customers. With Google Ads, businesses can create highly targeted ads that appear in search results. But Are your Google Ads campaigns falling short of your expectations? Don’t worry, you’re not …
Retargeting is a powerful marketing technique. It enables businesses to reach out to potential customers who have already shown interest in their products or services. It allows you to target their ads to people who have visited their website, interacted with their social media pages, or subscribed to their email list. There are two primary …
Differences Between Pixel-Based and Cookie-Based Retargeting Read More »
In the world of e-commerce, having an effective tracking system is crucial for success. Google Analytics has been the go-to tool for tracking website traffic, user behavior, and conversions for many years. With the introduction of GA4, it is worth integrating it with their third-party e-commerce platforms. The platforms we present here are WooCommerce, Shopify, …
Cart abandonment is likely every ecommerce business’ biggest concern. It’s a problem that can be incredibly difficult to solve, but it doesn’t have to be. You can reduce the abandonment rate and increase conversions by using the right tools and strategy. If your online store uses top ecommerce platforms like Shopify, WooCommerce, and Magento, this …
7 Ways Good Shopping Cart Tools Can Reduce Cart Abandonment Read More »
As an online marketer, you might know the importance of tracking customer behavior and engagement. Facebook offers two powerful tools for tracking user activity on your website – the Facebook Pixel and the Facebook Conversions API. Both tools have their advantages and limitations, and it can be challenging to decide which one to use. In …
Facebook Conversions API VS Facebook Pixel: Which One To Choose? Read More »
In the whopping world of Ecommerce, the Facebook Conversion API is a hidden gem waiting to be discovered. It’s like a hidden weapon that may assist startups and small businesses in conquering the online world. Consider a little bakery that has recently opened its doors. They have a lovely website that showcases their delectable delights, …
Facebook Conversion API: 4 Tips To Maximize Business For Small Businesses and Startups Read More »
Once upon a time, Erin, a gutsy online store owner, offered a variety of women’s wear products on her WooCommerce platform. Erin had a loyal customer base, but she couldn’t get rid of the idea that her sales might be better. She discovered a valuable secret one day: Improving her product feed could help her …
7 Tips To Optimize Google Feed For Woocommerce (2023) Read More »
