When Leads Vanish: Mira’s Story Mira was the growth lead at a fast-growing SaaS startup. Her goal: scale the funnel, drive more demos, and demonstrate ROI from ad spend. Her campaigns (Google Ads, LinkedIn, organic) showed strong engagement metrics until weekly reports started disagreeing. In CRM, she saw 220 demo […]
Ever wonder which of your products actually pull their weight? You might be spending heavily on ads, but without knowing which SKUs drive sales (and which just sit in carts), you’re making blind bets. Google Analytics 4 (GA4) can answer that but only if you set it up right. With
If you run a Shopify store, you have probably noticed that the numbers in Google Analytics 4 (GA4) rarely match what you see in your Shopify dashboard. Orders go missing, traffic looks inflated, and your ad campaigns often appear less profitable than they really are. This is not a minor
If you’re running marketing campaigns or optimizing sales funnels, accurate conversion tracking in GA4 is essential. Yet many businesses unknowingly report incomplete or inflated conversion data because their event configurations are either misfiring or missing critical parameters. In this article, we’ll walk you through how to properly set up event-based
If you’ve ever wondered how to get more tailored insights out of Google Analytics 4 (GA4), custom dimensions and event parameters are your gateway. For eCommerce businesses using Shopify or WooCommerce, these features can unlock detailed behavioral tracking that goes beyond standard events like purchases or add-to-cart especially when paired
If you’re running an e-commerce store, you’ve likely had days where revenue spikes or traffic drops without warning. Then comes the question: “What changed that day?” Was it a sale? A Facebook ad push? Or maybe your developer made a silent update to your checkout page? This is exactly where
If you’re running an e-commerce store in 2025, understanding how users navigate your site is non-negotiable. Google Analytics 4 (GA4) Funnel Analysis is your go-to tool for visualizing the customer journey and pinpointing exactly where users drop off before making a purchase. Unlike Universal Analytics, GA4 utilizes event-based tracking, making
Attribution now means much more than just who gets credit for a sale. In Google Analytics 4 for eCommerce, you can finally see how every marketing touchpoint ads, email, organic search, and more, shapes the customer journey. But which GA4 attribution model is best for your business? This guide explains,
If you’ve recently set up Google Analytics 4, you’ve probably seen the Enhanced Measurement feature. It’s pitched as an easy way to track common user interactions like page views, scrolls, and video plays without any coding. Sounds helpful, right? Well, yes and no. Enhanced Measurement is useful for quickly collecting
