If you’re running marketing campaigns or optimizing sales funnels, accurate conversion tracking in GA4 is essential. Yet many businesses unknowingly report incomplete or inflated conversion data because their event configurations are either misfiring or missing critical parameters. In this article, we’ll walk you through how to properly set up event-based […]
If you’ve ever wondered how to get more tailored insights out of Google Analytics 4 (GA4), custom dimensions and event parameters are your gateway. For eCommerce businesses using Shopify or WooCommerce, these features can unlock detailed behavioral tracking that goes beyond standard events like purchases or add-to-cart especially when paired
If you’re running an e-commerce store, you’ve likely had days where revenue spikes or traffic drops without warning. Then comes the question: “What changed that day?” Was it a sale? A Facebook ad push? Or maybe your developer made a silent update to your checkout page? This is exactly where
If you’re running an e-commerce store in 2025, understanding how users navigate your site is non-negotiable. Google Analytics 4 (GA4) Funnel Analysis is your go-to tool for visualizing the customer journey and pinpointing exactly where users drop off before making a purchase. Unlike Universal Analytics, GA4 utilizes event-based tracking, making
If you’ve recently set up Google Analytics 4, you’ve probably seen the Enhanced Measurement feature. It’s pitched as an easy way to track common user interactions like page views, scrolls, and video plays without any coding. Sounds helpful, right? Well, yes and no. Enhanced Measurement is useful for quickly collecting
If you’re a marketer looking to get more from your Google Analytics 4 for e-commerce data, you’re in luck. GA4 comes with a built-in audience builder that lets you easily segment users based on what they do on your site, no code or developer help is required. Want to retarget
Google Analytics 4 (GA4) has introduced a silent yet important change to its session cookie structure. In May 2025, without a formal blog announcement, Google transitioned from the older GS1 format to a more flexible and scalable GS2 format. This update directly impacts how websites and eCommerce stores track user
