If you’re reading this, you already know how important accurate tracking and analytics are for your business, especially in a world where privacy, ad blockers, and browser restrictions are making client-side tracking less reliable every year. Stape has been a go-to solution for server-side Google Tag Manager (sGTM) hosting, but […]
How to Improve Your Event Match Quality (EMQ) for Facebook Ads Without Manual Coding If you’re running Facebook or Meta Ads and noticing that conversions aren’t adding up, your Event Match Quality (EMQ) score might be the reason behind the mismatch. EMQ is Meta’s internal score that reflects how well
Running Google Ads for your WooCommerce store can feel like a full-time job. Setting up conversion tracking, remarketing pixels, and campaign automation can get overwhelming — especially if you’re not a developer. Thankfully, there are plugins built to simplify all of it. In this post, we’ll cover the top 5
Running Google Ads is one of the fastest ways to drive qualified traffic to your website. If you’re launching your first campaign, though, it can feel overwhelming. Between targeting options, keywords, bidding strategies, and technical settings, it’s easy to get stuck before you even start. That’s why we created this
Dive into a detailed comparison between Google Analytics and MonsterInsights, helping you decide which analytics tool better suits your website’s needs.
Explore the key differences between pixel-based and cookie-based retargeting techniques, and learn which one is more effective for your digital marketing strategy.
Discover how startups can benefit from using Facebook’s Conversion API to track user interactions and refine marketing strategies.
Explore the best alternatives to MonsterInsights, assessing their features, benefits, and suitability for your analytics requirements.
