Question 1

What is Meta Pixel and why should I use it on WordPress?

Accepted Answer

Meta Pixel is a tracking code from Meta that records user actions on your site. It helps optimize ad delivery, measure conversions, and build remarketing audiences. On WooCommerce, it is important for tracking add to cart and purchase events.

Question 2

What is the easiest way to add Meta Pixel to WordPress?

Accepted Answer

The easiest way is by using a plugin. Options like Conversios, Meta Pixel for WordPress, and PixelYourSite allow you to set up Meta Pixel without editing code.

Question 3

Which plugin is best for WooCommerce stores?

Accepted Answer

Conversios is the most complete option for WooCommerce. It supports Meta Pixel and Conversions API and also integrates GA4, Google Ads, TikTok, Microsoft Ads, Pinterest, and more. If you only want Meta Pixel tracking, the official Meta Pixel plugin or Pixel Manager for WooCommerce are also good choices.

Question 4

Do all plugins support the Meta Conversions API (CAPI)?

Accepted Answer

No. Only some plugins support server side tracking through the Conversions API. Conversios, Meta Pixel for WordPress, PixelYourSite Pro, and Pixel Manager for WooCommerce support CAPI. Lightweight plugins like Pixel Cat are limited to client side tracking.

Question 5

Can I manage multiple ad pixels with one plugin?

Accepted Answer

Yes. Conversios and PixelYourSite Pro support multiple ad platforms in addition to Meta Pixel. Plugins such as Meta Pixel for WordPress or Pixel Cat focus only on Meta Pixel.

Question 6

Which is the best free plugin for adding Meta Pixel?

Accepted Answer

The Meta Pixel for WordPress plugin is the best free option. It is limited to Meta Pixel only and does not offer advanced WooCommerce or multi channel tracking.

Expert Blogs From Conversios

Best Facebook Pixel Plugins for WordPress & WooCommerce (2025 Guide)