In the competitive world of digital marketing, Facebook remains a powerhouse. With over 3.5 billion monthly active users, it’s no wonder businesses flock to the platform to drive traffic, boost conversions, and increase revenue. But as the Facebook advertising ecosystem evolves, marketers face a critical question: Do dynamic ads generate […]
If you’re relying on Google Ads or GA4 to fuel your marketing campaigns in 2025, you’re probably already aware that data quality isn’t what it used to be. With browsers tightening cookie policies, ad blockers becoming more aggressive, and platforms like iOS limiting third-party scripts, server-side tagging is becoming a
Setting up your new Google Analytics 4 property involves several steps. From creating your property to enabling data collection, there are numerous details to address before you can start analyzing your data, including obtaining your measurement ID. So, What exactly is a measurement ID in GA4? You can find your
To Generate Generate Facebook Conversions API Token in the Ads Manager account follow these steps: Step 1. Log in to your Facebook Business Manager account by clicking on the following link: https://business.facebook.com/ Step 2. Go to Events Manager. Step 3. Click on Data Sources. Step 4. In the “Settings”
Sure, here are the steps to connect your website to Facebook’s Event Manager: Step 1. Access Event Manager Step 2. Connect Data Source Step 3. Choose Web and Connect Step 4. Create a New Dataset Step 5. Enter the Website URL and Verify Step 6. Find and Copy Pixel ID You have successfully created a
What is Pinterest Pixel? Pinterest Pixel is a tool for tracking ad campaign performance. It helps measure user actions after viewing ads and allows advertisers to optimize campaigns and create targeted audiences based on user behavior. Additionally, it enables retargeting of users who have interacted with ads before. In order
Have you heard about Google Tag Manager (GTM)? It’s an awesome free tool that lets you install, store, and manage marketing tags without having to tweak your website’s code. These marketing tags are like little snippets of code that track user actions and collect important data. One really popular example
To get started, first, let’s create a Google Tag Manager account. Go to Google Tag Manager Open a web browser and navigate to https://tagmanager.google.com/. Sign in to your Google Account You’ll need a Google account to access and manage your GTM account. Click “Sign in” and use your existing Google
Conversion tracking can show you how effectively your ad clicks are leading to valuable customer activity on your website, such as purchases, sign-ups, and form submissions. To create a new Google Ads conversion, follow these steps to master creating your own new conversions and improve your ads game. Use our
