11 Minutes Of Reading
May 15, 2024

Step-by-Step Guide to Google Ads Conversion Tracking Setup

Are your Google Ads bringing in Conversions for you?

Have you set up Conversion tracking for your e-commerce store accurately?

Do you have any idea which of your Google Ads campaigns generates sales for your e-commerce business?

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Here’s the thing, in today’s Digital paradigm it’s crucial for businesses to measure the success of their online marketing efforts accurately. Google Ads, being a popular advertisement platform, offers a powerful tool called Conversion Tracking that enables advertisers to track and analyze user actions and behaviors that align with their business goals.

By implementing effective and accurate conversion tracking, businesses gain valuable insights into the performance of their ads, optimize campaigns, and can maximize return on ad spends – ROAS. Said that, do you know how to track or implement Conversion tracking in Google ads?

Why To Setup Conversion Tracking in Google Ads?

With conversion tracking, you will get an idea about what action the user takes after clicking on your ads. You can determine which action is important for your business and consider it as a ‘conversion’. Conversion can be anything such as filling out the contact form, signing up for a newsletter, downloading your app, etc.

Google Ads conversion tracking can give you an idea about which ad drives more conversions. With this data, you can make changes in your keyword, bidding, budget & strategy to optimize your Google Ads campaign.

How does Google Ads Conversion tracking work?

Before setting up the Google Ads conversion tracking, it’s important to know how it works. Let’s say you keep “app install” as your conversion action.

  • You add the conversion tracking tag to your website
  • Users click on your ad and temporary cookies will be added to their device
  • If they install your app ( which is your conversion action), Google recognizes the cookie and counts it as a ‘Conversion’

Now, let’s move forward to setting up Google Ads conversion tracking for your website.

How To Setup Google Ads Conversion Tracking

As you know why it is important to install Google Ads conversion tracking, let’s look into the part you are looking for from the start, i.e. ‘Setting up Google Ads conversion tracking’.

Step 1: Create your conversion action

Log into your Google Ads account and click on ‘Tools and Settings’.

Google Ads Campaign creation

Go to the ‘Conversions’ under the ‘Measurement’ section.

Google Ads Measurement tab

Here you will find an option of ‘New conversion action’, just click on it. 

Creating New Conversion Action in Google Ads

Usually, you can track conversions for websites, apps, and phone calls. Here we choose ‘Website’ as we need to track conversions from that. 

Creating conversion actions to track from website

Now Google Ads gives you an option to manually add your conversion action. With manual adding you can easily set the conversion action you want. For example, if you want to track ‘form sign-up’, just create a conversion action for the same. 

Setting up conversion action manually

It’s simple to add, just follow the prompts and you are almost there with creating the conversion action. 

Step 2: Set up your Google Tag

Your next step is to set up your Google Tag. Which interface you will get is dependent on what state you are in: 

  • If you successfully set up a Google tag and created your conversion action: you are good at tracking conversion. 
  • If you haven’t set up a Google Tag, but created your conversion action: you will redirect to the Google Tag setup page as shown in the below screenshot. 

Here we choose the ‘Set up with a Google tag’ method.

Setup Google Ads with a Google Tag

Once you click on the ‘Set up’ button provided on the right side, you will get the Google tag code which you need to paste on every page of your website. Ensure that only one tag is for one Google Ads account. 

Step 3: Test your Google Tag

Go to your Google Ads account and go to ‘Conversions’ again. Here you will find the conversion action you have already created & ensure the status of your Google tag from there. 

Testing Google Ads Conversion Action

Step 4: Analyze Google Ads Conversion data

Once you install Google Ads conversion tracking correctly, you can track and analyze conversion data. Make sure you have added the conversion source, conversion value, and cost per conversion value into the view. 

If you find any issues while installing the conversion action, you can check with the troubleshooting action. 

Common Issues while setting up Google Ads Conversion tracking code

This process requires proper concentration, hence a small mistake can become a roadblock in your Google Ads conversion tracking. Let’s find out some issues, how to identify and how to troubleshoot them.

  • Code placed on an incorrect page- Having the tracking code placed on the wrong page of your website. As websites have different pages, it can be a bit challenging to fetch the right page to put the code.
  • An incorrect code placed on a correct page- Another common mistake is to interchange the conversion tracking code and remarketing code. Check twice before you enter the code.
  • Additional script added by CMS or an application- Your browser extension might add an additional script to your code without your knowledge.

Debug the Google Ads Conversion Tracking Issues

No matter what’s the roadblock, you need to resolve it to start tracking your Google Ads conversions.

For that, in the ‘conversion action’ summary- you will get the option of ‘Troubleshoot’.

Debugging Conversion Action Issues

It gives you the option to test your conversion action with a tag assistant. Just click on ‘Continue’ from here.

Now you have to enter your website’s URL to connect the tag assistant with your website. 

Testing Conversion Action with tag Assistant

Once you click on ‘Continue’- you will get the information about what can be the possible roadblock for your Google Ads Conversion tracking.

Connecting Tag Assistant To Test Conversion Action

Here’s few errors are mentioned such as:

The Google tag is not found. It means you need to check your Google tag setup.

Please verify that the tag:

  • Is installed on this page
  • Is not being blocked ( by a browser extension or consent dialog)

Once you resolve the issues, you can track the Google Ads conversion to optimize your ad campaigns.

How to track Google Ads Conversion for E-commerce Platforms

Google Ads Shopify Conversion Tracking

If you have your store on Shopify, you can set up Google Ads Shopify conversion tracking easily. Just follow below given steps:

Step 1: Find Google Analytics Tracking ID

Open your Google Analytics and get the tracking ID. Navigate to ‘Settings’ > ‘Property’ > ‘Property Settings’.

Finding Google Analytics Tracking Id

Here you will find the tracking ID. Copy the tracking ID. 

Tracking Id of Google Analytics

Step 2: Paste the Code into Shopify Store

Go to your Shopify store admin page. Click on ‘Online store’ and then click on ‘Preference’. 

Shopify store

You will find an option for Google Analytics, just paste the code you have copied. Make sure you ticked the box of ‘Use enhanced E-commerce’.

Google Analytics account in Shopify

Step 3: Enable Enhanced E-commerce

Now once you are done with the above steps, go to ‘View’ in Google Analytics and click on ‘Ecommerce Settings’.

Ecommerce Settings in Google Analytics

Now enable both the toggle to ‘ON’ and click on ‘Save’. 

Enhanced Ecommerce Setup in Google Analytics

Step 4: Link Google Analytics to your Google Ads

Go to your Google Ads account. Click on ‘Tools’ and navigate to Setup > Linked accounts

Linked accounts in Google Ads

Here you will see other tools but select ‘Google Analytics’. Once you complete the prompt, you will have successfully connected your Google Analytics with Google Ads.

Google Analytics Setup with Conversios

Step 5: Add new conversions in Google Ads 

Go to Google Ads. Click on ‘Tools’ and then click on ‘Conversion’ under ‘Measurement’.

Measuring Conversions in Google Ads

To create a conversion, select ‘+ new conversion action’ from here. 

Adding New Conversion Action

Now select the option of ‘Import Conversion from another system’. Complete the further process and your conversion has been added successfully.

Importing data from Google Analytics or other source

By clicking on a specific conversion, you will see the conversion settings. Select ‘Edit settings’ and enter data based on your tracking requirements and ‘Done’. 

Conversion in Google Analytic


You can set up Google Ads Conversion tracking from the ‘Conversios’ app. It will surely save you time & effort. Since it’s a no-code tool, you wouldn’t have to worry about writing any code. There are other benefits of Google Ads conversion tracking that can help you grow your business and improve decision-making.

Google Ads Magento Conversion Tracking

Many of you have your store on Magento, it’s easier to set up Google Ads conversion tracking for you too.

Step 1: Create Conversion in Google Ads

Here we have to start with step 5 of ‘Google Ads Shopify conversion tracking’. Go to your Google Ads account. Make sure you choose, website instead of import.

Website conversion tracking in Google Ads

Once you created the conversion in Google Ads, click on it and scroll down to the ‘Tag setup’. By clicking on ‘Use GTM’ you will get the Conversion ID.

Using Google Tag Manager method for Conversion Tag Setup

Step 2: Add Conversion to your site with GTM

Go to ‘Google Tag Manager’ and click on ‘Triggers’. Now create a tag here and finish the process to continue. 

Triggers in Google Tag Manager

Now navigate to ‘Tags’, create a new tag, and proceed to the ‘Tag Configuration’. 

Tag Configuration in Google Tag Manager

You will see the multiple options, now select ‘Google Analytics conversion tracking’. 

Adding Google Ads Conversion Tracking in Google Tag Manager

Enter details based on your requirements, and click on ‘Submit’.

Step 3: Configure Magento 2 Store

To configure conversion, go to your Magento store admin section. Follow the given path: Stores > Configuration > Sales > Google API.

Configuring Conversion in Magento store

Here you will get the option of ‘Google Ads’. Enable the option and enter the ID to move forward. 

Conversion id setup in Magento store

Step 4: View Results

The final step is to check the results. For that, you have to go to Google Ads. Navigate to Conversions.

Testing Conversion Tag in Google Ads

Here you will see the Conversion action for which you want to set up Google ads conversion tracking. It will show you important data such as tracking status, All conversions, All conversion values, etc. To check the data directly from the dashboard, go to ‘Overview’ and click on ‘Clicks’. Now you can choose the conversion action and track the data here.

This setup can be done with less hassle & fewer clicks with Conversios. You just need to download the extension and you can set up Google Ads conversion tracking for your website. Want to get an extension?

Google Ads WooCommerce Conversion Tracking

To set up Google Ads conversion tracking for WooCommerce, follow the below-given steps:

Step 1: Create Conversion in Google Ads

Start with creating conversion action in Google Ads. Get the conversion ID from here and move to step 2.

Conversion id in Google Ads

Step 2: Install the ‘Conversios’ plugin from the WordPress store

Go to your WordPress backend and go for ‘Plugin’ and ‘Add new’.

Installing Conversios Plugin in Woocommerce

Select ‘Conversios’ All-in-one Google Analytics, Pixels, and Product Feed Manager app and install the app. ( we can give a link to the resource center)

Once you successfully install the ‘Conversios‘ plugin, navigate to ‘Pixel Settings’. 

Pixel Settings in Conversios Plugin

Make sure you have already integrated Google Ads into your WooCommerce with Conversios. 

Enabling Enhanced Ecommerce

Scroll down and you will find the ‘Google Ads Settings’ option. Once you click on it, you have to enable ‘Google Ads conversion tracking’ and ‘Google Ads enhanced conversion tracking’.

You are done and ready to track Google Ads conversion, it’s that easy. Want to download the Conversios?

Setup Google Ads Conversion Tracking With Conversios

Here we have gone through the steps to set up Google Ads conversion tracking for your store. Almost 13.56 Cr websites are there on WooCommerce, 6.5 Cr for Shopify & 7 Lakhs for Magento 2- So these three almost cover the majority of the websites.’ Not us W3tech claims so.

Using Conversios to set up Google Ads conversion makes the process easier. Now you can connect Google Ads conversion tracking whether you are having a store on WooCommerce, Shopify, or Magento– it will be done in a few clicks. With this, you can enable pixel integration to enhance your marketing efforts more precisely. Some outstanding features of Conversios are:

  • No code tool that will save your dependencies on developers
  • Easy to integrate with your website
  • No effect on your website speed because of GTM data layer implementation
  • Marketing pixels integration like Facebook Pixel, TikTok Pixel, Snapchat Pixel and more
  • Dual tracking (Universal Analytics & Google Analytics 4)
  • Easy-to-understand dashboard
  • Facebook Conversion API integration
  • Option to use your own GTM (with predefined 70 tags, triggers, and variables)
  • Google Feed Manager For Woocommerce and Magento
  • Unlimited product sync with 10,000+ products at once
  • Schedule product updates

Every feature above is in one tool- ‘Conversios’. 


You can get useful insights into your ads and optimize them for optimal results with Google Ads Conversion Tracking.  By following the simple steps outlined in this guide, you can set up conversion tracking like a pro. Maximize the effectiveness of your advertising efforts.

If you are having trouble setting up Google Ads Conversion Tracking, contact Conversios or check out the pricing of our tools to know more information. 

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How to Set up Google Ads Conversion Tracking?