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Understanding how users interact with websites or applications is crucial in today’s data-driven world. This is where web analytics, particularly server side tagging, comes into play. Tagging involves small bits of code that record users’ activities. The key to obtaining the best results from these tags lies in deciding whether […]

Server side tagging may have come across a scenario when you visit a website and it immediately presents you with advertisements or content that seems to fit your interests or recent activities. This has been done in the past through tag management with the use of tags that are placed