As online privacy rules tighten, businesses need smarter ways to track customer behavior while respecting privacy laws like GDPR and CCPA. That’s where First-Party Data comes in—it’s the data you collect directly from your customers, like sign-ups, purchases, or browsing history. But collecting data isn’t enough. It would help if […]
With data privacy becoming a major concern, businesses need better ways to collect and manage customer data. Browsers like Safari and Firefox block third-party cookies, and Google Chrome plans to phase them out soon. This makes First-Party Mode, offered by Google Tag Manager (GTM), more important than ever. It allows
Choosing the right server-side tagging solution for eCommerce can feel like a daunting task, especially with so many options out there. If you’ve been wondering whether Conversios is a good alternative to Stape, or vice versa, you’re in the right place. Both tools are powerful when it comes to handling
Understanding how users interact with websites or applications is crucial in today’s data-driven world. This is where web analytics, particularly server side tagging, comes into play. Tagging involves small bits of code that record users’ activities. The key to obtaining the best results from these tags lies in deciding whether
Server side tagging may have come across a scenario when you visit a website and it immediately presents you with advertisements or content that seems to fit your interests or recent activities. This has been done in the past through tag management with the use of tags that are placed
