Struggling with broken tracking? Here’s how to validate Server Side GTM in under a minute, using a real-world example of the Facebook Purchase event. Perfect for Shopify, WooCommerce, and privacy-first marketers. Maya’s Costly Lesson in Missed Purchases Let’s start with a story you might relate to. Maya, a smart digital […]
If you’re relying on Google Ads or GA4 to fuel your marketing campaigns in 2025, you’re probably already aware that data quality isn’t what it used to be. With browsers tightening cookie policies, ad blockers becoming more aggressive, and platforms like iOS limiting third-party scripts, server-side tagging is becoming a
If you’ve ever felt like your Shopify conversion data doesn’t tell the full story, you’re not wrong. iOS privacy updates, browser restrictions, and ad blockers have created a new reality where critical events go untracked, attribution becomes guesswork, and your ad spend underperforms. Client side tracking alone cannot keep up.
If you’ve ever visited a site and noticed no pop-up or banner ads, chances are you’ve encountered ad blocking. According to Statista (2023), there were 250 million ad-blocking users worldwide in 2023, projected to reach 300 million by 2027. This increase implies that more potential clients will never view the
As a WooCommerce store owner, you know how crucial accurate data tracking is for enhancing your marketing performance and improving customer experience. However, in today’s privacy-focused environment, ad blockers and cookie restrictions can result in data loss. This is where server-side tagging becomes essential. With Conversios, you gain access to
As online privacy rules tighten, businesses need smarter ways to track customer behavior while respecting privacy laws like GDPR and CCPA. That’s where First-Party Data comes in—it’s the data you collect directly from your customers, like sign-ups, purchases, or browsing history. But collecting data isn’t enough. It would help if
With data privacy becoming a major concern, businesses need better ways to collect and manage customer data. Browsers like Safari and Firefox block third-party cookies, and Google Chrome plans to phase them out soon. This makes First-Party Mode, offered by Google Tag Manager (GTM), more important than ever. It allows
Choosing the right server-side tagging solution for eCommerce can feel like a daunting task, especially with so many options out there. If you’ve been wondering whether Conversios is a good alternative to Stape, or vice versa, you’re in the right place. Both tools are powerful when it comes to handling
Understanding how users interact with websites or applications is crucial in today’s data-driven world. This is where web analytics, particularly server side tagging, comes into play. Tagging involves small bits of code that record users’ activities. The key to obtaining the best results from these tags lies in deciding whether
