If your Google Ads reports suddenly look weaker on Safari traffic, the culprit might not be your campaigns. It could be Apple. Safari’s privacy-first features are now stripping out the Google Click Identifier (GCLID), leaving advertisers with broken attribution and incomplete data. The result? Conversions that actually came from ads […]
Imagine spending thousands of dollars on ads, only to realize that many of your sales never show up in your reports. Campaigns that seem unprofitable might actually be working, while others could be draining your budget without you knowing. This is not a rare case. Studies show that around 70%
If you’re running an online store, chances are you’ve invested heavily in ads, analytics, and remarketing. However, a startling fact emerges: research indicates that nearly 70% of e-commerce stores have broken or incomplete tracking setups. That means ad spend is wasted, customer journeys are misreported, and revenue data doesn’t add
The Safari GCLID removal update scheduled for September 2025 is about to shake up digital marketing attribution. While Safari currently strips click identifiers like GCLID only in Private Mode, the upcoming release will extend this to regular browsing sessions, potentially causing massive data loss for Google Ads campaigns. Here’s everything
Struggling with broken tracking? Here’s how to validate Server Side GTM in under a minute, using a real-world example of the Facebook Purchase event. Perfect for Shopify, WooCommerce, and privacy-first marketers. Maya’s Costly Lesson in Missed Purchases Let’s start with a story you might relate to. Maya, a smart digital
If you’re relying on Google Ads or GA4 to fuel your marketing campaigns in 2025, you’re probably already aware that data quality isn’t what it used to be. With browsers tightening cookie policies, ad blockers becoming more aggressive, and platforms like iOS limiting third-party scripts, server-side tagging is becoming a
If you’re reading this, you already know how important accurate tracking and analytics are for your business, especially in a world where privacy, ad blockers, and browser restrictions are making client-side tracking less reliable every year. Stape has been a go-to solution for server-side Google Tag Manager (sGTM) hosting, but
Whether you’re running a Shopify, WooCommerce, or custom-built store, Meta’s Conversions API (CAPI) can help improve tracking accuracy and attribution in 2025. The big question is: should you use the CAPI Gateway (simpler, plugin-based) or go with a manual setup (custom, developer-driven)? Both methods rely on server-side tracking to deliver
