If you’re relying on Google Ads or GA4 to fuel your marketing campaigns in 2025, you’re probably already aware that data quality isn’t what it used to be. With browsers tightening cookie policies, ad blockers becoming more aggressive, and platforms like iOS limiting third-party scripts, standard tracking setups are getting […]
If you’re reading this, you already know how important accurate tracking and analytics are for your business, especially in a world where privacy, ad blockers, and browser restrictions are making client-side tracking less reliable every year. Stape has been a go-to solution for server-side Google Tag Manager (sGTM) hosting, but
When setting up Meta’s Conversions API (CAPI), advertisers can choose between two main methods: using the CAPI Gateway or implementing it manually. Both methods allow you to send web events directly from your server to Meta, helping improve server-side data accuracy and conversion tracking. This guide explains how the CAPI
