Following Apple’s iOS 14 update, advertisers faced new restrictions on data collection, especially from users who declined tracking permissions. In response, Meta introduced Meta Aggregated Event Measurement (AEM). Meta AEM is a privacy-first protocol that enables advertisers to measure conversions from opted-out users on Facebook and Instagram while respecting modern privacy […]
Meta Pixel firing without conversions showing in Ads Manager can be one of the most misleading problems for marketers. You see events triggering, but your reports say otherwise. That disconnect can cost you money, especially if Meta can’t optimize based on actual conversions. In this blog, we’ll explore why conversions
The Meta Pixel Helper is a diagnostic tool that helps you validate whether your Meta Pixel is properly installed on your website. It’s a free Chrome browser extension that checks for pixel events like PageView, AddToCart, and Purchase, and shows whether they’re firing correctly or not. This tool is especially
Discover how to seamlessly integrate Meta Pixel into your Shopify store, enhancing your ad targeting and tracking capabilities.
