If you run Meta Ads, you’ve probably noticed the Event Match Quality (EMQ) score inside your Events Manager dashboard. It appears to be a performance grade, 9/10, 10/10, or sometimes a frustrating 5/10. Many marketers assume a higher EMQ score equals better conversion tracking and higher ROAS. The reality is […]
To Generate Generate Facebook Conversions API Token in the Ads Manager account follow these steps: Step 1. Log in to your Facebook Business Manager account by clicking on the following link: https://business.facebook.com/ Step 2. Go to Events Manager. Step 3. Click on Data Sources. Step 4. In the “Settings”
Ever looked at your Meta Ads reports and thought, “Wait, my Pixel is firing, so why aren’t conversions showing up?” That’s the kind of silent data loss that can derail your entire campaign performance. It’s frustrating. And often, the culprit isn’t the Pixel or Conversions API (CAPI) setup itself –
Whether you’re running a Shopify, WooCommerce, or custom-built store, Meta’s Conversions API (CAPI) can help improve tracking accuracy and attribution in 2025. The big question is: should you use the CAPI Gateway (simpler, plugin-based) or go with a manual setup (custom, developer-driven)? Both methods rely on server-side tracking to deliver
How to Improve Your Event Match Quality (EMQ) for Facebook Ads Without Manual Coding If you’re running Facebook or Meta Ads and noticing that conversions aren’t adding up, your Event Match Quality (EMQ) score might be the reason behind the mismatch. EMQ is Meta’s internal score that reflects how well
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