Ever looked at your Meta Ads reports and thought, “Wait, my Pixel is firing, so why aren’t conversions showing up?” That’s the kind of silent data loss that can derail your entire campaign performance. It’s frustrating. And often, the culprit isn’t the Pixel or Conversions API (CAPI) setup itself – […]
When setting up Meta’s Conversions API (CAPI), advertisers can choose between two main methods: using the CAPI Gateway or implementing it manually. Both methods allow you to send web events directly from your server to Meta, helping improve server-side data accuracy and conversion tracking. This guide explains how the CAPI
How to Improve Your Event Match Quality (EMQ) for Facebook Ads Without Manual Coding If you’re running Facebook or Meta Ads and noticing that conversions aren’t adding up, your Event Match Quality (EMQ) score might be the reason behind the mismatch. EMQ is Meta’s internal score that reflects how well
Understand the differences and benefits of Facebook Conversions API and Facebook Pixel to make an informed decision for your digital marketing strategy.
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Learn the step-by-step process of integrating Facebook Conversion API with WooCommerce to track user activities and improve your ad targeting on Facebook.
