Question 1

What is the difference between pixel-based and cookie-based retargeting?

Accepted Answer

Pixel-based retargeting uses a tracking pixel to collect user data directly from web interactions, allowing cross-device targeting. Cookie-based retargeting stores data in browser-specific cookies, which can be deleted or blocked and are not shared across devices.

Question 2

Which is better for eCommerce—pixel or cookie-based retargeting?

Accepted Answer

Pixel-based retargeting is more reliable for eCommerce as it works across devices, is less likely to be blocked, and enables more accurate tracking of cart abandonment and purchase behavior.

Question 3

Are cookies still useful for retargeting?

Accepted Answer

Yes, cookies can still be used for browser-specific retargeting and are cost-effective. However, they are less reliable due to privacy restrictions, user deletion, and lack of cross-device tracking.

Question 4

Does pixel-based retargeting require user consent like cookies?

Accepted Answer

Pixel-based retargeting is generally more GDPR-friendly since it doesn't store browser-level data. However, you should still ensure transparency and data protection compliance depending on your region.

Question 5

Can I use both pixel and cookie-based retargeting together?

Accepted Answer

Yes, combining both methods can enhance targeting. While pixels offer better accuracy and device coverage, cookies can add an extra layer of behavior tracking for browser-based activities.

Question 6

How does Conversios help with retargeting?

Accepted Answer

Conversios provides no-code integration for managing multiple marketing pixels (Facebook, TikTok, Snapchat, Twitter, Pinterest, Microsoft Ads) in one tool. It simplifies pixel setup and boosts retargeting accuracy without developer effort.

Expert Blogs From Conversios

Pixel vs. Cookie-Based Retargeting: What’s the Difference?

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